JCDecaux Transport appoints Ray Lee as head of digital and programmatic

JCDecaux Transport has appointed Ray Lee as head of digital and programmatic, overseeing the Hong Kong MTR digital vision sales team for the sales and marketing of MTR digital media networks and zones, including brand new programmatic digital buy in the market. Lee (pictured) is responsible for fostering client relationships and assisting the management in executing the company’s digital strategy.

On his LinkedIn, Lee describes himself as a senior executive with a demonstrated history of working in the internet industry, as well as skilled in management, strategy planning, execution, sales, business development, marketing strategy, and media planning. He was previously the head of programmatic digital and transferred to his new role after three months. 

Prior to that, Lee was the CEO of Shimba Digital, a subsidiary of Sing Tao Group, where he led the team in developing authentic platforms and diversified content, along with tailored marketing ideas.

Shirley Chan, managing director of JCDecaux Transport Hong Kong and Macau, said: “Lee’s solid experience in outdoor, online and programmatic, sales leadership background and extensive connections make him perfect for this strategic role. He will deploy his skills and expertise to offer advertisers on-target digital advertising solutions in the market.”

With the new technology, MTR advertising said it is now equipped with audience targeting, digital creativity and programmatic, all of these enable advertisers to experience the best advertising solutions in town provided by JCDecaux Transport. The new pDOOH platform is said to be able to offer brands a greater level of flexibility, efficiency, transparency, brand safety, and measurable advertising, while linking brands to the right target audience at the right time, in the right location, and with the right message to optimise deliveries of clients’ campaigns across our media network.

Separately, in December 2020, JCDecaux Transport unveiled its collaboration with VIOOH, making trading digital OOH easier for Hong Kong International Airport (HKIA) advertising.

VIOOH's programmatic platform connects HKIA's advertising inventory to leading DSPs and key buyers, enabling intelligent trading in near real-time and enhancing campaign efficiency and effectiveness. By using VIOOH's existing connections with some of the world's leading demand side platforms, advertisers can now include DOOH in their omni-channel campaigns to deliver a more unified brand experience, driving engagement and influencing consumer behaviour.

Furthermore, the platform promotes transparent trading and measurement which allows digital buyers to plan, target and report when and where the advertising messages will be displayed, including to which audiences, delivering a better buyer experience.

Related articles:
VIOOH and JCDecaux Cityscape bring programmatic inventory to HK CBD
JCDecaux unveils programmatic OOH media offering across Singapore