Jackson Wang takes flight in new HKIA campaign

Hong Kong International Airport (HKIA) is soaring to new heights with international pop sensation and hometown hero Jackson Wang for its latest promotional campaign, celebrating the unique appeal of the city’s gateway.

The campaign taps into Wang’s massive global following, mirroring HKIA’s own status as a top choice for travellers worldwide. As one of Asia’s premier aviation hubs, HKIA showcases its extensive flight network, seamless passenger services, and world-class dining and retail experiences—everything that makes it Wang’s preferred airport as he jets across the globe.

In conversation with MARKETING-INTERACTIVE, a spokesperson from HKIA said the campaign aims to elevate global perceptions of HKIA as a
world️-class aviation hub by spotlighting its core competitive strengths. Through a traveller-centric narrative, the campaign showcases HKIA’s
operational excellence, efficiency, and️ breadth of offerings—d️emonstrating how the airport d️elivers a seamless, enjoyable, and️ future‑read️y journey.

Shot entirely on location at the airport, the campaign film follows Wang as he explores key touchpoints of the traveller journey—from the check-in counters and the stunning Sky Bridge (the airport’s highest vantage point) to the departure gates. 

Stepping into the role of a traveller, Wang demonstrates just how effortless it is to navigate the airport, using its convenient services to breeze through check-in and quickly access the restricted zone.

Once airside, Wang indulges in HKIA’s vibrant dining and shopping scene, and even showcases the airport’s online shopping service, where purchases are delivered straight to the boarding gate. The campaign also highlights HKIA’s seamless connectivity with the Greater Bay Area, emphasising the variety of convenient transport options linking the airport to cities across the region.

The message is clear: Even with the world at his feet, Hong Kong International Airport remains Jackson’s favourite—and best—airport to fly through.

The video has garnered over 900 likes on YouTube, a check by MARKETING-INTERACTIVE saw. Viewers have applauded the choice of Wang, with many commenting that he is the ideal ambassador to promote the city on the global stage.

The campaign is also amplified via social med️ia such as Instagram, Facebook, YouTube, Xiaohongshu, WeChat, Weibo and TikTok, as well as out-of-home placements on buses and MTR stations. 

This isn’t the first time HKIA has turned to renowned artists for a campaign. Back in January 2025, HKIA tapped Chinese filmmaker and artist Sylvia Chang to reinforce its position as a leading global transit hub, connecting mainland China to the global aviation network.

Also known as “Transit of life” (這就是轉機), the campaign features an innovative dual-video episode format, comprising both a documentary and a short drama series, featuring Chang as “AA experience ambassador”.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

Related articles:

HKIA enhances consumers' shopping experience with first autonomous convenience store
HKIA performs flash mob dance as part of 25th anniversary celebrations