Insta360 debuts HK flagship and local growth plan

Action camera brand Insta360 has unveiled its first flagship store in Hong Kong, outlining four strategic pillars for its expansion in the city.

The launch not only marks an important step in Insta360’s expansion across the Hong Kong market, but also signals a new chapter of connecting global innovation with local creativity, according to the release.

Located on Tsim Sha Tsui's Park Lane Shopper's Boulevard, the new two-storey Insta360 flagship store will serve as a one-stop imaging experience hub. An Insta360 spokesperson told MARKETING-INTERACTIVE that the location was chosen because Tsim Sha Tsui is an iconic, culturally diverse district and a major tourist destination. “These all reflect the diversity and vitality of Hong Kong as an international city, which aligns perfectly with our brand philosophy.” 

“Tsim Sha Tsui hosts a large number of hotels, making it easier for international visitors to access the latest photography and imaging technology, enhancing their understanding of Insta360 in this global city,” the spokesperson added.

Holding a mission of empowering everyone to create freely from every perspective, the new Insta360 flagship store aims to stand as a unique opportunity to provide residents, businesses, and creators in Hong Kong with new tools and experiences for creative expression. It will feature its complete product ecosystem spanning 360 cameras, action cameras, compact POV cameras, professional VR solutions, handheld gimbal devices, and conference lines. 

While the first floor will feature its products, the second floor will host various workshops, allowing Hongkongers and international travellers alike to participate and gain a deeper understanding of our brand and the world's most advanced imaging technology.

As a global hub for creators, Hong Kong holds both strategic and symbolic significance, enabling local consumers to experience Insta360’s innovative products firsthand while establishing a new center for global creative exchange.

Insta360 will mark the official opening of its Hong Kong flagship store on Saturday (25 October) with an event featuring local actor Ruco Chan and creator Torres Pit. While Chan was first introduced to the brand's cameras on a TVB production and is now a user, Pit is a long-term partner whose influence helps enhance Insta360's brand visibility by effectively spreading product and brand values throughout the APAC region, according to the spokesperson.

“Pit's content resonates with mainstream audiences who have a passion for adventure and self-expression. His channel slogan, ‘always exploring’, aligns perfectly with Insta360’s brand spirit, Think bold—inspiring creators to transform bold, seemingly impossible ideas into reality.”

At the launch event, Insta360 will also tease its upcoming product, representing the brand’s next breakthrough in imaging and AI integration. The product will be one of the flagship store’s core experience offerings, bringing features such as “shoot first, frame later” and AI-powered auto editing to Hong Kong users.

The opening day will feature activities including a capsule toy machine with 500 limited-edition items. Insta360 will also launch Hong Kong–exclusive camera editions, with the first 100 buyers receiving complimentary FlexiCare service and access to product discounts.

Furthermore, Insta360 is promoting the store opening through out-of-home (OOH) advertising in Tsim Sha Tsui for two weeks starting 19 October. We are also actively promoting it across our social media channels. Most importantly, our focus is on delivering real benefits to users. To further engage the community, Insta360 has launched a long-term user-generated content (UGC) campaign. Users can post content on Instagram or Facebook with the designated hashtag for a chance to win limited-edition merchandise or even an Insta360 camera.

Long-term strategy to deepen HK presence

Alongside the flagship store, Insta360 has unveiled a long-term strategy with Vast World to deepen its Hong Kong presence. This includes expanding its offline retail network to let more consumers experience its tech firsthand through free demo sessions and creative workshops, lowering the barrier to creative storytelling.

Insta360 has also planned to increase sponsorship of sports events and lifestyle collaborations, supporting local athletes in capturing action footage and training highlights. It will also collaborate with partners in outdoor, travel, and fashion sectors to launch themed creative activities — encouraging residents to document daily life from new perspectives.

To foster youth creativity, Insta360 will partner with local universities, secondary schools, and student clubs. These programmes will provide hands-on experience with its technology, helping students develop modern imaging skills and creative thinking to nurture Hong Kong's next generation of visual storytellers.

With support from Vast World, Insta360 will encourage local creators to share authentic Hong Kong stories—from street culture and traditional festivals to urban life moments—using its immersive 360-degree technology. The brand will also host community engagement events to strengthen emotional connections and brand affinity among local users.

Max Richter, co-founder and VP of marketing from Insta360, said: “The opening of our Hong Kong flagship store is an extension of our mission: to help people better capture and share their lives. As we celebrate our 10th anniversary, this milestone marks not just where we’ve come from, but where we’re headed. We're empowering more Hong Kong residents and businesses through imaging technology, and continuing to build a world where everyone can be a storyteller.”

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