INNOCEAN sponsors Pharrell Williams' JOOPITER exhibition in Seoul

Global creative communications network INNOCEAN is sponsoring the Pharrell Williams’ JOOPITER exhibition featuring the online auction of Korean singer G-Dragon's personal collection, “Nothing but a ‘G’-Thang: The Art & Archive of G-Dragon". 
 
JOOPITER, founded by Pharrell Williams in 2022, is a global art content platform and digital auction house, focusing on valuable collectibles from influential figures in art, design, culture, entertainment and more.  
 
Held at the Daelim Museum in Seoul, the exhibition showcases the various fashion items and artworks from G-Dragon's career.   
 
Auction lots will be on display from 5 September to 7, the auction will be open for bidding online at JOOPITER.com between September 2 to 10. 
 
As the partner sponsor, INNOCEAN will play a crucial role in the success of the Museum’s exhibition and launch party, driving the auction's popularity, and attracting VIPs from across fashion, music, and art, including founder Williams himself, according to the release.  
 
John Auerbach, CEO of JOOPITER said, “We are honoured to hold our first event in Korea with G-Dragon, a true icon of our time, with the support of INNOCEAN, known for its positive impact through creativity. As a global company leading in brand value creation, INNOCEAN shares our philosophy of respecting the value of modern collectibles and allowing them to create new cultural value.” 
 
William Lee, global CEO of INNOCEAN stated, "As a company with creativity at its core, we are proud to support this meaningful event that celebrate the heritage of artists. We look forward to exploring more collaborations in the arts, including fashion, where creativity knows no bounds."

MARKETING-INTERACTIVE has reached out to INNOCEAN for more information. 

Don't miss: INNOCEAN acquires digital marketing company D-PLAN360 to expand media business

Back in June last year, INNOCEAN acquired a stake in D-PLAN360, a digital marketing company based in Seoul, to strengthen its media marketing services.

This comes as the domestic digital advertising marketing is growing every year and reached US$6.9bn in 2023. With this acquisition, INNOCEAN is aiming to expand its media business while also expanding the profitability of its advertising business. It is also planning to continue to pursue mergers and acquisitions with domestic and foreign companies, including social operations, to complete a “value chain” that provides one-stop digital marketing integration solutions.

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