Indonesia Shopping Festival rallies 400 malls nationwide to drive retail growth

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More than 400 malls across Indonesia are joining forces for the Indonesia Shopping Festival 2025, a nationwide retail campaign designed to mark the country’s 80th Independence Day while boosting consumer spending and SME growth.

The festival, managed by the association of Indonesian shopping centre management (APPBI), is running from 14 to 24 August 2025 and is expected to serve both as a patriotic showcase and a catalyst for Indonesia’s retail sector.

Alongside a series of discounts, participating malls are hosting exhibitions of local SMEs, cultural performances, and themed activations under the banner of Festival Merah Putih.

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“Indonesia Shopping Festival 2025 presents a range of flagship programmes, including massive discounts of up to 80% - a number symbolising the year of Indonesia’s Independence - as a key attraction for visitors,” said APPBI chairman Alphonzus Wijaja, as quoted by state-owned radio RRI.

Lippo Malls Indonesia, which hosted the opening, framed its role as both symbolic and strategic. A representative said: “It is an honour to be the venue for the launch of this nationwide shopping programme, reaffirming our commitment to supporting retail growth and strengthening the image of shopping centres as leading lifestyle destinations, while inviting the public to celebrate Independence with pride.”

Central to the festival’s marketing push is the ‘Big shop big win’ programme, a nationwide raffle spanning all participating malls. Shoppers who spend at least IDR 100,000 (US$6.2) can register receipts for a chance to win prizes including a VinFast electric car, an iPhone 16, and millions in MAP vouchers. The draw will take place on 28 August at Summarecon Mall Serpong.

Backed by strategic partnerships with the ministry of trade, HIPPINDO, APRINDO, and other trade associations, the campaign carries a transaction target of IDR 23 trillion (US$1.4 billion). The organisers hope the momentum will not only draw traffic back to physical retail spaces but also amplify the profile of local products, creative industries, and SME brands.

The large-scale festival is an annual event, with last year’s edition expected to deliver similar outcomes in driving national economic growth. It targeted 100 million mall visitors over 12 days and aimed to reinvigorate the retail industry during its low season.

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