PRMMS Hero 2024
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
HSBC supports arrival of Pharrell Williams for digital-first auction platform debut

HSBC supports arrival of Pharrell Williams for digital-first auction platform debut

share on

To welcome the annual gathering of artists, galleries, collectors, and art patrons this month, HSBC's #OpenToArt initiative will be supporting the arrival of American musician Pharrell Williams and American jeweller Lorraine Schwartz for the debut of JOOPITER auction platform in Hong Kong. 

Launched in 2022, the initiative aims to develop key partnerships with the city’s cultural groups and non-government organisations as part of HSBC’s commitment to promoting contemporary visual art culture in the city.

As part of the initiative, HSBC will host an of #OpenToArt talk (by invitation only) introducing JOOPITER, the digital-first auction platform founded by Williams. A series of art talks will also be hosted aboard the Tatler Catamaran for key patrons and VIP tastemakers on 21 and 23 March. Four sessions will be presented on the opulent vessel featuring insightful speakers such as established architect, collector turned debut artist William Lim, Nick Buckley Wood, director of private sales at Sotheby’s, Queenie Rosita Law, the founder of Q Art Group and Evan Chow, a local art collector; as well as prolific art collector Lumen Kinoshita, who will be talking to her artist friends, Stephen Wong Chun Hei and Chow Chun Fai.

Furthermore, The Hong Kong debut entitled “A Journey Through Gems” will feature the creations of Schwartz, who is responsible for iconic bespoke high jewellery coveted by royalty and international A-list celebrities such as Beyonce and Rihanna. Selected HSBC Global Private Banking clients will also have the privilege to join Williams for dinner after the talk, according to the release.

3c pharrellwilliams lorraineschwartz931714122

The newest cultural contribution to HSBC’s “Open to Art” Initiative - ESKYIU OPEN FOREST, was launched last week. Inspired by the West Kowloon Cultural District’s transformations, the interactive spatial installation amplified with Augmented Reality ("AR") technology, explores how the urban and cultural landscape is rapidly changing and adds a new visual dynamic to the waterfront. The space is available until 12 May.

4a openforest 1

Another notable event on the calendar is the opening of Williams’ new Asia headquarter and its inaugural sale. This Hong Kong location represents the first international auction house to have a permanent exhibition space and auction room in Asia (next to M+). HSBC will present exclusive curated tours of its contemporary collection and watch and jewellery collection highlights for its clients on 24 March, with exclusive brunch cocktails.

“Our high-net-worth clients have a diverse range of interests and hobbies. To stay relevant with client needs, we are exploring opportunities to provide them with different chic, unique and personalised experience. With art being an international language, these events and sponsorships are helping us to connect customers with the world, the same way HSBC bridges them to a world of opportunities.” said Maggie Ng, head of wealth and personal banking, HSBC Hong Kong.

Other art events open to the public and supported by HSBC include 10 NGO tours in M+, and part of the HKSAR government led Strive and Rise Programme, to boost arts awareness and appreciation among local youths. Each activation in its own way, was a transformative and modern avenue for people to access innovative art and culture, and experience it in different forms in Hong Kong.

MARKETING-INTERACTIVE has reached out to HSBC for more information. 

Join Content 360 - Hong Kong: Stories For A New Era where over 150 content marketers come together to shape the future.  Content 360 - Hong Kong is a must-attend conference that focuses on cutting-edge content trends, innovative creation techniques, strategies to customise your content for the newest marketing channels, and more. Don't miss out on this opportunity to elevate your content marketing game in Hong Kong! Tickets are on sale now, register today. https://conferences.marketing-interactive.com/content360-hk/

Related articles:

Bupa and Quality HealthCare sponsor Cathay/HSBC HK Sevens again
HSBC acquires Silicon Valley Bank's UK arm for £1

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window