HSBC has named Omnicom Media Group (OMG) as its media planning and buying partner. The appointment is followed by a pitch process which lasted more than six months.
“HSBC periodically evaluate all marketing service suppliers to ensure we select the best partners to maximise the effectiveness of our investment to support our strategic goals,” a spokesperson from HSBC said.
The incumbent prior to Omnicom was GroupM's media agency Mindshare which had the global account for 13-years up until 2018. The account is rumoured to be US$400m in media billings.
OMG is the media services division of Omnicom Group, a global advertising, marketing and corporate communications company. OMG includes the full service media networks OMD, PHD, Hearts & Science and Prometheus as well as a number of specialty media communications companies.
Recently, HSBC came up with a creative new way to recruit staff and break the stereotypes around front line staff in the banking industry. The new recruitment campaign titled “Knock Knock開門見工” translated to "open the door and find job opportunities" and it looked to use both physical and social media executions to attract talent.
Back in July, OMG acquired Ptarmigan Media, a specialist agency that provides end-to-end media and marketing solutions to financial services brands, according to a statement by the agency. Ptarmigan Media delivers a range of services including fully integrated media planning and buying, market research, search and social, as well as content and creative.
MARKETING-INTERACTIVE has reached out to HSBC for more information.
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