Honda New Zealand hands creative remit to Thompson Spencer

Honda New Zealand has appointed Thompson Spencer as its creative partner following a competitive process involving existing agency partners.

The remit covers creative development and production across both brand and retail activity, building on a year of work between the two companies as Honda ramps up its hybrid and EV push.

The agency previously worked on Honda’s integrated ‘The Perfect Union’ campaign for its hybrid range, alongside ‘The Power of Dreams’ launch campaign for the carmaker’s first full EV in New Zealand.

Honda NZ managing director Carolyn McMahon said the agency’s creative approach and understanding of customers helped secure the expanded partnership.

“Honda is a legendary brand, and the ideas Thompson Spencer presented were distinctive and grounded in a good understanding of our customers,” McMahon said.

“While our focus continues to be on strengthening retail performance, the work we’ve done together over the past year has delivered strong creative and production quality.”

Thompson Spencer Group CEO Melanie Spencer said the appointment would allow the agency to continue building long-term creative platforms for the brand.

“From ‘The Perfect Union’ to ‘The Power of Dreams’, this partnership allows us to continue building strong, creative platforms that connect with Honda customers,” Spencer said.

The appointment comes as automotive brands continue reshaping creative and media strategies around hybrid and EV adoption across the region.