Home Beautiful marks 100 years with national Home Show partnership

Home Beautiful, Australia’s longest-running interiors brand, has signed on as national naming rights sponsor for Home Show Australia, the country’s largest building and renovation expo.

The partnership, announced as Home Beautiful celebrates its 100th anniversary, will see the Are Media title headline all four Home Show events in Sydney, Perth, Melbourne and Brisbane. Together, the shows attract more than 168,000 design-conscious consumers annually.

The Sydney edition, running 10–12 October, will coincide with the release of Home Beautiful’s centenary issue. The partnership includes live panels, curated brand experiences and a $100,000 renovation giveaway, positioning the title at the centre of Australia’s home design conversation.

“Home Beautiful has inspired generations of Australians to turn houses into homes – through timeless style, expert advice and trusted guidance,” Elle Lovelock, editor-in-chief, said. “This partnership allows us to meet our audience in real life, offering curated experiences, expert-led content and real-world inspiration they can take home and act on.”

The collaboration is part of the broader Home Beautiful 100 campaign, supported by brands including Circa, Coco Republic, ABI Interiors, Kaboodle, Montauk and Falcon.