HKTB unveils 'Hong Kong Mega 8' to spotlight city as Asia's events capital

The Hong Kong Tourism Board (HKTB) has launched the “Hong Kong mega 8” initiative, bringing together eight world-class mega events across the arts, pop culture, and sports, as well as citywide programmes.

Riding on a spectacular line-up of mega events throughout March and April, the campaign aims to reinforce Hong Kong’s position as the “events capital of Asia.” It also brings arts and cultural elements to local neighbourhoods.

With the launch of the campaign, a series of international arts and cultural events will take place across the city. This year, Art Basel Hong Kong will introduce its global initiative, “Zero 10,” from Art Basel Miami Beach, marking its Asian debut. The initiative will present digital artworks encompassing code-based creations, light, and sound.

To extend digital art experiences beyond the show floor, HKTB and Art Basel will launch Digital Art @Central ahead of the fair’s opening, bringing an artistic ambience to the neighbourhood. DeeKay’s new digital animation artwork, DeePle the People, will bring digital art from the fair into the urban space of Central. 

The artwork presents a vibrant, all-over Hong Kong street scene, with people of different ages, races and occupations weaving through a busy intersection. DeeKay created around 100 individually designed characters, and incorporated elements from the city’s signature mega events—including dragon boat paddlers, jockeys, chefs and performers—bringing a distinctly Hong Kong character to the work. 

Meanwhile, HKTB has collaborated with Art Central to launch the digital “Hong Kong Art Month Discovery Guide” (香港藝術月探索指南). The guide will provide all-in-one travel information and compiles exciting events across the city’s art districts, covering gallery exhibitions, special museum showcases, and performing arts programmes across Central, Sheung Wan, Wan Chai, Tai Hang, the Southern District, Tsim Sha Tsui, and the West Kowloon Cultural District and includes dining recommendations in the vicinity to help visitors plan their cultural journeys and explore arts events in various parts of the city, promoting in-depth cultural tourism. 

Alongside the major art events, various districts across Hong Kong will showcase artistic vibrancy during the period. For example, ArtHouse Tai Hang 2026 will turn 10 historic houses into a pop-up art and dining hub with exhibitions, installations and guided tours, inviting locals and visitors to explore on foot and support nearby shops and restaurants. Furthermore, Hongkong Land will transform the heart of Central into a vibrant cultural journey with Art Walk in Central. Featuring guided tours, performance-led walks, and public art encounters across the district, the programme invites visitors to rediscover iconic sculptures at Hongkong Land properties.

Boosting mega-event ambience through multi-channel promotion

To attract more overseas visitors to experience Hong Kong’s mega events, HKTB is promoting the campaign through multiple channels. These include launching a dedicated “Hong Kong mega 8” page on HKTB’s one-stop travel information portal, which consolidates the latest event schedule and offers tourism products featuring hotel accommodation, attractions, F&B and transportation offers.

HKTB is also strengthening its promotion with roadshows in the mainland and overseas markets, with the trade to boost interest in mega events and encouraging visitors to extend their stay in Hong Kong.

Moreover, HKTB has invited international KOLs and mainland and overseas media to visit Hong Kong and experience the mega events firsthand. It is also promoting the city across multiple social media platforms, including Facebook, Instagram, YouTube, Xiaohongshu and Weibo. In addition, HKTB is placing outdoor advertisements at high-traffic locations in Hong Kong, such as the mid-levels escalator, HKTB visitor centres, airport arrival halls, the Lo Wu Control Point and MTR stations, to help build the mega-event atmosphere and present Hong Kong as the “events capital of Asia” to international audiences.

Peter Lam, HKTB chairman, said, “Through the ‘Hong Kong mega 8’ campaign, HKTB has brought together highlighted art and sports mega events and citywide programmes to fully showcase Hong Kong’s strengths as the ‘events capital of Asia’. For the first time, HKTB is partnering with Art Basel to bring digital arts into local neighbourhoods. We would like to thank Hongkong Land for its strong support, which allows us to bring world‑class public art to the heart of Central.”

“We will also work with our trade partners in various sectors to launch and promote the city’s diversified travel experiences. Our aim is to maximise the economic benefits of mega events by enhancing the visitor experience, encouraging them to extend their stay in Hong Kong, and creating more business opportunities for the local travel trade and related sectors,” he added.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

Related articles:

HKTB hunts for PR and social media agency in Middle East
HKTB invites master chefs to showcase HK's delicious flavours
HKTB taps TikTok star Khaby Lame to experience HK's charm