HKTB turns film locations into travel itineraries in latest tourism push

The Hong Kong Tourism Board (HKTB) has launched a new "Hong Kong good take" (香港 連場好戲) promotional series, linking movie-themed landmarks, cultural attractions and distinctive dining experiences to promote movie tourism.

Hong Kong has long been known as the "Hollywood of the East" (東方荷里活), with various Hollywood blockbusters, classic Hong Kong films and popular Asian dramas having been filmed in the city, inspiring many visitors to explore Hong Kong in the footsteps of the silver screen.

The “Hong Kong good take” guide will bring together information on selected movies and their filming locations. Visitors who enjoy in-depth travel can visit HKTB’s Discover Hong Kong website to explore movie-themed travel itineraries across various neighbourhoods, visiting filming locations in areas such as Old Town Central, Sham Shui Po and Yau Ma Tei, and enjoy an immersive cinematic journey.

From bustling city streets to historic sites, and from waterfront scenery to distinctive neighbourhoods, the “Hong Kong good take” guide presents the many faces of Hong Kong through filming locations and the stories behind them. It also extends to food, cultural and community experiences, encouraging visitors to explore the city in person.

Discovering HK’s tourism appeal through film scenes

HKTB has partnered with TVB to produce a brand-new infotainment programme, Hong Kong Good Take, which will be broadcast at 8:30pm on five consecutive Saturdays from 24 October.

Comprising five episodes themed on “Love, drama, action, Hollywood and Asian movies and TVs”, the programme features classic filming locations from popular productions including Rouge (胭脂扣), Chungking Express (重慶森林), Echoes of the Rainbow (歲月神偷), Infernal Affairs (無間道), Twilight of the Warriors: Walled In (九龍城寨之圍城), Transformers: Age of Extinction (變形金剛：殲滅世紀), The First Frost (難哄) and The Dumpling Queen (水餃皇后), leading viewers to explore Hong Kong in the footsteps of the silver screen.

The programme will also be broadcast in markets including the Greater Bay Area, Singapore, Malaysia, Australia, UK and US.

The programme features HKTB chairman Peter Lam introducing the “Hong Kong good take” movie tourism campaign. Local actor Simon Yam, director Sunny Chan, action director Dion Lam, film producer Chu Chen-on and actor Philip Ng, among others, visit a number of classic filming locations. They share behind-the-scenes stories, insights from on-location filming and memories from their time on set, as well as recommending nearby food and community attractions. Viewers will gain an in-depth understanding of Hong Kong’s rich film culture while discovering the appeal of movie tourism in the city.

Rolling out movie-themed guided experiences with the trade

To deepen visitor engagement, HKTB will join hands with the trade to roll out movie-themed guided experiences. Through carefully designed itineraries combining film and TV culture, community exploration and distinctive dining, these experiences will extend screen stories into the streets and lanes of local neighbourhoods, allowing visitors to explore Hong Kong from a different perspective.

“Hong Kong good take” will also present a series of feature stories in phases, introducing the appeal of movie tourism in Hong Kong from multiple perspectives and continuing to bring visitors fresh inspiration for exploring the city. 

The “Taste Hong Kong through cinema” feature stories will also be rolled out progressively, showcasing food scenes from classic movies and inviting visitors to embark on a cinematic culinary journey through Hong Kong, savouring the city’s flavours while experiencing its East-meets-West food culture.

Later, in conjunction with major film events such as the Hong Kong International Film Festival, the campaign will draw on the perspectives of directors, creators and international productions to show how Hong Kong has become an important filming location for international film and TV projects, encouraging visitors to embark on movie-themed trips.

Lam said, “Following the launch of the ‘Taste Hong Kong’ gourmet guide earlier this year, with master chefs leading the way in search of flavours all over the city, we continue to take visitors to explore our neighbourhoods from different perspectives. ‘Hong Kong good take’ combines film and TV culture with tourism promotion to further unlock the potential of movie tourism. It invites visitors to step into the scenes from the big screen in person, experience Hong Kong’s unique charm where East meets West and old blends with new, and discover more ‘Only in Hong Kong’ travel surprises”.

Secretary for culture, sports and tourism Rosanna Law said, “Films and television productions are among the most compelling platforms for showcasing Hong Kong’s charm. We will continue to promote attractions centered on film and television culture, such as the ‘Kowloon Walled City: A Cinematic Journey’ and the ‘Yau Ma Tei Police Station: A Cinematic Journey’, which are very popular among both residents and visitors. We will continue to leverage Hong Kong’s rich film cultural resources to transform more iconic movie themes into tourism experiences, offering visitors a wider range of options on cultural tourism.”

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