HKT unveils 1010 HOME to redefine customers' home experiences

HKT is launching its all-new service brand, 1O1O HOME, to offer a series of premium services to elevate customers’ lifestyle enjoyment while fully leveraging its quad-play edge to redefine the top-notch home experience.

1O1O HOME offers smart-living and network solutions, combining HKT’s optic-fibre broadband and high-speed 5G mobile network technology with different smart-living appliances for an all-around enhancement of the home experience.

In a conversation with MARKETING-INTERACTIVE, Bruce Lam (pictured second left), CEO, consumer, HKT, said this comes as many Hong Kong residents are pursuing high-quality lifestyles with a relaxing atmosphere. “The new brand launch aims to leverage 1010’s large consumer base to incorporate premium lifestyle experience into their homes,” he added.

1010 HOME’s services include onsite technical consultation within 24 hours such as Priority onsite technical support for various home networks, pay TV, and fixed-line telephone issues. It also offers a 24-Hour priority service hotline to address home connectivity issues.

Lam said while most of the residents in Hong Kong have plenty of electronic products such as televisions and phones, this brand launch aims to upgrade their home experiences by providing better network connectivity.

To demonstrate the ultimate smart-living experience, 1O1O HOME is partnering with Samsung to present the “1O1O HOME | Samsung” Smart Home Showcase at Elements. Furthermore, AI-generated promotional videos will be displayed across social media platforms and static ads.

Lam said, “As the Group’s premium mobile communications brand, 1O1O is committed to offering superb service and the latest exciting lifestyle experiences for our customers. In line with the service principle of 1O1O, our all-new 1O1O HOME brand introduces groundbreaking onsite technical consultation within 24 hours to fully leverage our quad-play edge to support our superb smart-living solutions.”

“We believe that the launch of 1O1O HOME will not only offer outstanding services for more customers to strengthen brand loyalty, but also drive the acquisition of new customers pursuing quality services. Notably, our 10G broadband network now covers over 50,000 buildings in Hong Kong, offering 10G fibre-to-thehome (FTTH) for more than 2.4 million households,” he added.

Related articles:

1010 deepens Facebook engagement
CMHK, HKT, SmarTone, and HTCL each pay over HK$200 million in 5G 3.5 GHz band auction