Content360 2023
Hongkong Land unveils 'LANDMARK Xmasverse' to enrich digitised customer experience

Hongkong Land unveils 'LANDMARK Xmasverse' to enrich digitised customer experience

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Hongkong Land is launching the “LANDMARK Xmasverse” as part of its Christmas campaign to deliver impact to customers, assets and the enterprise through innovative technology.  

To enrich the customers’ experience, especially of the new generation of shoppers, the virtual space reimagines the creativity of retail of the future with a virtual-reality experience.

Debuting on 7 December, it features numerous digital accompaniments in addition to the magical extravaganza, including interactive digital games.  By curating fresh and exciting multi-dimensional experiences, Hongkong Land endeavours to connect with its customers and tenants through innovative means of engagement and collaboration. 

In addition to the “LANDMARK Xmasverse” targeting tech-savvy shoppers, Hongkong Land also applies Web3 and property technologies (PropTech) to its retail and office portfolio, aiming to better serve the health and wellbeing of our tenants and customers.

By incorporating inno-tech such as machine learning and edge computing, as well as smart management systems, it is proven that the operational productivity is are significantly improved, according to the release.  

In 2023, Hongkong Land will undergo a pilot launch of its “Digital Control Tower” concept at Alexandra House in Central. By integrating significant data from all the building systems, such as IoT, foot traffic and more to model industry-first “Digital Twins” for real-time monitoring and automated control, and to feed into a machine-learning predictive model to drive energy saving and tenant satisfaction.

The integration of this data will drive efficiencies and lead to predictive maintenance and operations such as predicting and adjusting indoor lighting and temperature. This newly designed integrated facility management demonstrates Hongkong Land’s digital commitment and future implementation plan for its 12 commercial buildings in Central in phases over the next four years.

“Digital innovation and technology have been instrumental in aligning and constantly reshaping our value propositions to our customers, while smartifying our assets to strike a balance between optimising operational efficiency and achieving sustainability goals. By adopting Web3 and PropTech across our retail and office portfolio, we envision longer term benefits for our operational efficiency, the customer experience as well as sustainability goals”, said Ivan Chan, chief digital officer of Hongkong Land.

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