HK sees over 25 million visitors in first 7 months, up 52% YOY

Hong Kong has received about 25 million visitors in the first seven months of the year, a 52% year-on-year increase. This also includes 19.3 million mainland visitors and 5.8 million non-mainland visitors, a 47% and 71% year-on-year increase respectively. 

According to the Hong Kong Tourism Board (HKTB), the provisional visitor arrivals for July were 3.92 million, increasing by about 10% from the same period last year. About half of the visitors stayed overnight. 

Out of the 3.92 million visitors, 3.14 million are from the mainland while 0.78 million are from regions outside of mainland.  

Among the non-mainland visitors, 3.16 million were from short-haul regions while 1.61 million were from long-haul markets, representing a 90.4% and 81% YOY increase respectively.  

Meanwhile, the HKTB recorded 362,007 visitors from new markets apart from the Mainland in the first seven months of the year, representing a 135% YOY increase.   

To help lure visitors over peak holiday periods, HKTB will continue to organise drone shows and pyrotechnic displays to tie in with festivals and events in town. 

On the evening of the Mid-Autumn Festival, HKTB will present a festival-themed drone show. In November, the festive season of Christmas and New Year’s Eve in December, HKTB will stage pyrotechnic displays and a drone show for “Hong Kong WinterFest”, and a firework display for “Hong Kong New Year Countdown Celebrations”. 

The initiative also rides on the findings from HKTB’s survey which revealed on a scale of 10, the satisfaction ratings of visitors watching drone shows were 9 and 9.2 points.  

More than 90% of the tourists surveyed agreed that the campaign had enhanced their experience of visiting Hong Kong, and more than 95% said they would recommend it to their friends and relatives.  

As many as 98% of the surveyed locals and 96% of the tourists indicated that they would be interested in participating in the event again. Respondents appreciated the design of the drone shows and found the theme fit for the festival. They also found the dynamic show interesting with a strong festive ambience.

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