HK creative veterans unite to launch The Canopy

Hong Kong creative veterans Adrian Li, Leung Chung, and Vincent Tse - former executives at Sunny Idea - have reunited to launch The Canopy, a marketing creative agency built on a shared principle: creating the right environment for ideas and partnerships to grow.

In conversation with MARKETING-INTERACTIVE, Chung said the name “The Canopy” is inspired by a forest canopy—a place of protection and space to grow. “It reflects the environment we aim to build with clients, partners, and within the team: shelter and stretch, steadiness and lift—where people feel supported, trust builds over time, and good ideas can take root and rise.”

The Canopy’s mission is to work as an extension of marketers’ teams and bring clarity - on the business, the audience, and the choices a brand is making. From that clarity comes purposeful creativity: work designed to create advantage, not noise.

The Canopy sits within The Bees, a Hong Kong-based marketing services group founded in 2014, backed by specialist capabilities from strategy through to execution.

"Being one of The Bees is central to our next chapter. We joined because the beliefs are aligned—and because it will push us further. We’ll embrace the group’s vision and explore broader collaboration over time, acting as a connected hub: bringing in specialist expertise when needed, while keeping a clear strategic centre and consistent creative standard," Chung added.

Leading a team of seven, Chung said The Canopy plans to grow deliberately. “We’re starting small and tight to protect quality, speed, and senior involvement, and we’ll grow only when client needs and the right people align. As one of The Bees, we’re building in a way that supports the group’s vision: staying focused as a senior-led team, while developing talent who can plug into—and eventually help shape—the wider ecosystem when the work calls for it.”

The team has worked together for years, building trust and delivering work grounded in one belief: treating people like people. The Canopy believes the best marketing work starts with clarity—on the business, the audience, and the choice a brand is making. From that clarity comes creativity with purpose: work that turns insight into business advantage.

“We’re launching The Canopy to create the kind of environment we’ve always tried to build—where trust grows, clarity shapes direction, and creativity is applied where it creates the most value,” said Li, Chung, and Tse. “When one chapter ended, we found a natural home in The Bees—one that shares that belief. It is giving us the platform to take everything we'd learned and build something stronger, with the clarity and focus to do our best work yet.”

When asked whether The Canopy will follow Sunny Idea’s direction, the trio said the new venture is carrying forward what people valued before—close partnership, high standards, and a strong creative foundation. “But The Canopy isn’t a copy of the past. It’s a stronger next chapter with familiar faces, built with more focus and a clearer, clarity-first approach.”

The goal is to stay agile and senior-led, while unlocking broader cross-discipline capabilities when the challenge calls for it—so clients get more integrated thinking and stronger execution without losing focus.

"The Canopy reflects what great marketing partnership should feel like—steady, respectful, and built on clarity," said KK Tsang, CEO of The Bees. "Adrian, Leung, and Vincent bring strong thinking, strong creativity, and the kind of leadership that earns trust. We're proud to support The Canopy as it grows."

This comes after Hong Kong-based entertainment and creative agency Sunny Idea abruptly shut down last month due to significant challenges within its entertainment division. The closure affected approximately 30 employees, including members of the creative and entertainment departments.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

Related articles:

HK-based Sunny Idea shuts down abruptly
Gen Z speaks: Sunny Idea Hong Kong’s Grace Ng