HK Cinema Day to make a comeback next Sunday

Hongkongers will enjoy HK$30 movie tickets next Sunday (21 April 2024) as part of the city's collaborative efforts to promote cinema culture. 

According to The Hong Kong Theatres Association, this year's Cinema Day will be on 21 April. All regular movie tickets at 63 participating cinemas will be standardised at HK$30.

"Cinema Day 2024" is part of "Hong Kong Pop Culture Festival 2024”, which is an annual event organised by the Pop Culture Programmes Office in collaboration with the cultural and artistic sectors.

This year’s Cinema Day aims to encourage the public to visit the cinema at a surprise fare, and experience the collective viewing experience of watching movies in the cinemas, as well as to promote cinema culture.

Starting from 12 pm on 17 April 2024, tickets will be sold at the box office of all theatres and their online ticketing websites at HK$30. All major commercial cinemas in the city such as Broadway Circuit, Cinema City, Emperor Cinemas, MCL Circuit, Golden Harvest Circuit, Newport Circuit and Golden Scene Cinema will participate in the event. 

Moreover, tickets for all movie types such as 4DX, D BOX, IMAX, and CGS Laser, will be standardised at HK$30. Each person can only purchase a maximum of four tickets at the box office of the theatre.

MARKETING-INTERACTIVE has reached out to HKTA for more information.

Don’t miss: Latest details of ‘Happy Hong Kong’ campaign draw mixed reactions across social platforms

Back in April last year, Hong Kong's finance chief Paul Chan said that “Hong Kong Cinema Day 2023” was part of the government’s “Happy Hong Kong” campaign. 

Done in collaboration with The HKTA, the "Cinemas Day 2023" aimed to encourage the public to return to the theatres as a daily entertainment, "We would like to bring happiness and joy to Hong Kong citizens, and to promote more attractive pop culture movies to HK citizens, more importantly hoping them return to theatres to enjoy movies, 'Cinema Day' will definitely play a positive and encouraging role in the film industry!" HKTA said in its statement.

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world!

Related articles:

Chinese film's artificial 'snow scenes' in cinemas spark concerns
Peroni Nastro Azzurro brings summer campaign to HK's cinema with Dentsu HK
Winnie The Pooh horror film pulled from HK and Macau cinemas