HK celebrity Cecilia Cheung brings in millions in revenue through livestream sale

Hong Kong celebrity Cecilia Cheung has reportedly brought in over RMB$65.5 million revenue in her first livestream sale for the year.

The livestream on Douyin has recorded that 60 million people were watching Cheung selling a variety of goods that include dim sum, soup, luosifen (rice noodles), sunglasses and massage chairs, according to HK01.

The report also said that Cheung has tasted and tried on each product on her own before recommending them to her audience during the 12-hour livestream.

The mother of three sons was last seen in the second season of Chinese reality show Sisters Who Make Waves of which her popularity skyrocketed after that.

However, another Hong Kong celebrity aka former Miss Hong Kong Shirley Yeung drew mixed reactions on social media users earlier this year for charging followers extra fees for having one-to-one conversation with her on Douyin back in June this year. The 43-year-old, who was crowned Miss Hong Kong in 2001, began charging during her livestream video on Douyin where she charged 8,888 doubi (about HK$1,484) for a five-minute conversation, according local news report such as HK01.Those who are interested in the offer are also required to explain why they wanted to speak to her before they get approval to enter the conversation.

This comes as there has been an increase in influencers and content creators over the years. According to a report by Anymind Group, influencers and content creators are launching their own brands and products driven by their expertise across Asia. 

Anymind Group said that with influencers building closer connections with their audience, followers are able to better understand the true quality of products advocated by influencers compared to just looking at a product through their devices. Additionally, there is more data around the ability of an influencer to drive follower action, including influencing purchase decisions. Influencers need to combine content for their own brands and that of brands they advocate. as followers will notice unusual changes in content or inauthenticity.

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