HK-based creative content studio Carbon names new regional MD

Hong Kong-based creative content studio Carbon has named Jessica Triffitt (pictured) as its new regional managing director, effective from 2 January 2024.  

Within this newly created role, Triffitt reports to Damien Bell, CEO, Carbon. She is responsible for client acquisition and growth; brand vision or value proposition strategies; day-to-day business operations, working with Bell on business strategy, overseeing of account and project management teams, amongst others.  

Her job remit covers Singapore and Hong Kong, as well as any future regional offices. 

The strategies moving forward will be done via a collaborative approach with Carbon’s founder and CEO. Triffit is a board member and her own ideas and vision will be critical in shaping the future of the business. 

"I am thrilled to be part of Carbon's dynamic team and contribute to its continued vision of becoming a regional leader in offering creative content solutions to domestic and international brands," Triffitt said. 

Bell said on LinkedIn: “We couldn't be more thrilled to have Triffitt at the helm of Carbon. A seasoned business leader and industry figure with vision and values that are intrinsically aligned with Carbon's. Great things ahead for her, the Carbon team(s) and the studio.”

Meanwhile, Bell, who was previously the group managing director, transitions to the role of CEO of Carbon. Back in May 2023, Carbon appointed Lincoln Damen as its regional executive creative director. He reports to Tereza Tan, founder and chief creative officer, as well as CEO Damien Bell.

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In this newly created role, Damen oversees Carbon’s entire creative capability in its Hong Kong and Singapore offices. With vast experience as creative director in large scale corporations, Damen has served regional and global markets with agencies such as TBWA, based in Shanghai, and Imagination, based in Hong Kong. 

Damen is included in the regional leadership team that Carbon has recently assembled as part of its long-term strategy for growth. Damen helms a team which includes Clara Ho, who was previously group creative director of Grey Hong Kong, Stratos Efstahiou as Hong Kong creative director who recently joined from Ogilvy Hong Kong, and filmmaker and creative director Ahmad Saleh.

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