Hong Kong International Airport (HKIA) has launched photo-friendly multimedia zones called "Journey of Discovery” to enhance passenger experience. The three zones are named “Crystal Elevator” and “Waterfall Gardens” in the non-restricted areas, and “Totems of Joy” at the boarding gates within the restricted area. They all feature digital content themed on travel, nature and fun to offer travellers inspiration prior to their journeys.
The elevator at the “Meeters and Greeters” hall is now the captivating “Crystal Elevator”, which welcomes travellers with a dynamic new ambience. Its crystal façade opens to reveal unique digital contents related to Hong Kong, travelling and entertainment.
The featured digital multimedia content includes a toy crane machine featuring much-loved cartoon characters rendered by local illustrators Din Dong, Bigsoil and Mandycat; stunning aerial views across the globe from high in the clouds; fireflies illuminating flora in an ethereal glow, and more. The north and south “Waterfall Gardens” at the arrivals hall on level five synthesise the soothing sights and sounds of nature, featuring a cascading waterfall, crystal-clear ponds and birds flying overhead.
The new feature aims to encourage visitors to interact with their surroundings by touching the digital form of waterfall, pebbles, water lilies, and animals such as turtles and frogs. The boarding gate totems are designed as popular photo-taking spots for travellers. To make these areas even more colourful, the totems at the central concourse of level six have been transformed into multimedia “Totems of Joy”. Content includes a series of four amusing video clips that heighten passengers’ anticipation for departure and provide numerous opportunities for selfie-seeking travellers to record their happy moments together.
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.subscribe now open in new window