Hello lands Fujifilm Australia creative and media account

Hello has been appointed full-service agency of record for Fujifilm Australia’s Photo Imaging Division, picking up a remit spanning brand, creative, media strategy and execution.

The appointment covers Fujifilm’s Instax, Fujifilm Photos and QuickSnap brands, with work to include creative, social, PR, experiential, creator, media and partnerships.

Mark Little, national marketing manager at Fujifilm Australia, said Hello’s “creativity and connected thinking” stood out.

“Their ability to develop a strong brand strategy and carry a big idea consistently through the line was particularly impressive. We look forward to onboarding the team and rolling out an exciting 2026 innovation agenda,” Little said.

Sam Kelly, CEO of Hello, said the appointment was a significant win for the agency.

“To have our thinking recognised by a brand like Fujifilm Australia is a strong endorsement of our unique proposition. We’re excited to partner with Mark and the team to plan and deliver their FY26–27 activity,” Kelly said.

The appointment follows a run of recent wins for Hello, including CommBank, Amazon, Dry July, 4Pines and Wingstop Canada. The agency’s client roster also includes Uber, Paramount+, Audible, BMW, Network 10, Under Armour, Paramount Pictures, Budget Direct, Kimberly-Clark, Rebel Sport, Afterpay, LiquidIV and Kmart.

The first work under the Fujifilm Australia partnership is expected to launch in August 2026.