Havas bolsters event offerings in China with new president of events role

Havas Group has promoted its managing director of Havas Events China Romain Devisme (pictured) to the president of Havas Events China. He will be leading Havas Events with event innovation, team leadership and industry insight, to create meaningful difference to brands, business and people. 

In this newly created role, Devisme will report to Karl Wu, chairman and CEO of Havas Greater China. In a conversation with MARKETING-INTERACTIVE, Havas' spokesperson said Devisme was the one who established Havas Events team in China, which was previously known as "Havas Sports and Entertainment". This role was created to recognise Devisme as a Havas home grown talent and give confidence for Havas Events to run further and grow bigger. 

Devisme joined Havas China in 2011 as project director. Since then, he has kept moving forward as a home-grown all-round talent, starting his career and growing up on the ground at Havas. After over a decade of leading the Havas Sports and Entertainment team, he established Havas Events team, and continued to expand the business scale year after year, achieving revenue growth . These activities have enabled him to build a valuable reputation for Havas Events in China.

Over the past 12 years at Havas, he had helmed several senior roles such as client services director and most recently general manager of Havas Sports and Entertainment, where he garnered years of experience in brand communication strategy, experiential activation development, conceptualisation and creative lead, show choreography and direction, production design and execution, amongst others, according to his LinkedIn. 

Commenting on the appointment, Wu said: "Witnessing Devisme's growth and success all the way in our Havas family, from a novice full of ambitions to an excellent business leader, I am truly delighted. For over a decade, he and Havas have seen each other's remarkable growth and boom in China, a market full of vitality and potential. As the backbone of Havas, Devisme will draw on Havas' 'Together' culture, leverage his rich experience in China market and lead his international team to continuously support Havas China's sustainable development and the prosperity of the event industry."

Don't miss: Havas China's Ben Sun takes on expanded role as CEO of Havas Creative China

Most recently, Havas Group promoted Ben Sun to CEO of Havas Creative China, effective from 1 July, expanding his current remit as chief creative officer of Havas China.

In this newly created role, Sun will also report to Wu. Sun will continuously lead the creative team for the success of Havas’ creative presence in China, including offices in Beijing, Shanghai and Guangzhou. He will also be fully responsible for the overall business management of Havas Creative Group China.

Related articles:
Havas unveils new brand architecture and visual identity to align with global strategy
Havas Media Group HK brings on board Carmen Wu to lead Havas Market in HK
The Sandbox and Havas Play join hands to create metaverse brand experiences