Hantec Group unveils global rebranding campaign

Multinational finance house Hantec Group has unveiled a global rebranding campaign and renewed growth strategy to direct the Group’s next phase of dynamic development.

The rebranding exercise includes a new corporate identity which will be adopted across the Hantec financial, as well as IT, culture & art, and lifestyle consultancy businesses in 19 markets worldwide.

The combination of a bold design with its legacy DNA represents an updating of the Hantec identity with a modern, digital edge designed to resonate with new audiences globally. While the 67.5° dynamic angle symbolises Hantec’s forward-thinking and drive to power ahead in the ever-changing marketplace, it also signifies a commitment to integrity by ‘doing the right thing the right way’.

Furthermore, the Group also announced that a new branch company will be established in Santiago, Chile in South America on 1 October 2022, marking another milestone in the Group’s global journey.

“Aligning with Hantec Group’s global development and mindset, we have redesigned our corporate logo which we have used for 32 years. The new identity retains the signature Red as the dominant colour,” said Freddy Lau Hoi Kit, chief executive officer of Hantec Group.

“Red is bold, impactful but warm, and has always been a core part of the Hantec personality. New visual elements of angles and rounded corners are incorporated to give our brand a dynamic and confident new look.”

The Group was founded in Hong Kong in 1990 as a finance house, and has since grown into a global presence now operating in 19 cities. “In addition to our development in South America, our next phase of growth will also focus on Southeast Asian markets, with a pipeline of business developments in Vietnam, Malaysia, Thailand and the Philippines planned under the Hantec Financial brand.”

“Subsequent to the rebranding campaign launch, a series of sponsorship and marketing initiatives will be unveiled in Hong Kong and globally,” Lau added. In parallel with its financial business, Hantec has developed a portfolio of non-financial operations in multiple markets. The Group looks forward to pressing ahead with its dynamic crosssector growth journey into its next development phase.

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