Grab MY joins Wonda and ZUS Coffee’s M. Nasir showdown with cheeky post

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Following Wonda Coffee's recent jab at ZUS Coffee, Grab Malaysia has put out a cheeky social post to join in the fun.

In a post on Instagram, Grab put out a photo of a cup of ZUS Coffee and a can of Wonda Coffee. Underneath the cup of coffee is label which reads 'GrabFood' while the canned coffee drink is labeled 'GrabMart'. Accompanying the drinks is a text which reads "Kopi-kopi kegemaran M Nasir. Dua-dua pun Grab ada", translating to 'M Nasir's favourite coffees. Grab has both of them'.

In its caption, Grab asked fans if they have friends by the name of Nasir. It also encourages fans to tag their friends by the name of Nasir as it hopes to give said friend a surprise.

Don't miss: Wonda Coffee taps the real M. Nasir for billboard blowout across Klang Valley

In the comments seen by A+M, fans have tagged their friends, with one user even tagging herself. Others have celebrated the cheeky trendjack with some saying it was "right on time" while others commented how the brand was quick to jump on the situation.

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A post shared by Grab Malaysia (@grabmy)

In conversation with A+M, Ko Li Ping, head of marketing, Grab Malaysia said that the brand wanted to celebrate the playful rivalry while showcasing how the Grab platform connects all Malaysians to the things and brands, they love the most. "Taking it a step further, we leveraged the moment to engage with our consumers by sending consumers with the name 'Nasir' both Wonda and Zus coffee – highlighting how both brands are conveniently available through GrabMart and GrabFood," said Ko.

Grab Malaysia is no stranger to hopping on cultural trends. Just two weeks ago, it participated in the "AI doll trend" where brands generated doll versions of its companies.

In an Instagram post, a female doll sporting a Grab t-shirt is seen standing while being surrounded by items associated with the brand. This includes items such as a Grab helmet, a card, a bouquet of flowers, a Grab delivery bag and a Jaya Grocer paper bag.

In deciding what to trendjack, Ko said that moments that are relevant to Malaysians across different backgrounds that align with the brand values are prioritised.

"We do this in order to exemplify that as a brand, we truly are #GrabBersamaMalaysia. The response from netizens so far has been nothing short of positive and encouraging. Ultimately, this was a creative and engaging way to show whether you’re the iconic M. Nasir or a 'guru matematik' ('math teacher') from Alor Setar, Grab has got you covered," added Ko.

The social post comes after Wonda Coffee's latest out-of-home (OOH) campaign captured the attention of road users across major highways in the Klang Valley, as it features music legend M. Nasir alongside its original milk coffee can drink.

The billboards read "Kopi Wonda kegemaran M. Nasir", which translates to "Wonda Coffee is M. Nasir's favourite".

Here's the twist, the billboard was a jab at ZUS Coffee's recent cheeky OOH campaign which seemingly "featured" musical greats such as M. Nasir and Siti Nurhaliza.

The ZUS billboard featuring a man, had the words "ZUS Coffee kegemaran M. Nasir" ('ZUS Coffee is M. Nasir's favourite') sprawled across it, but with an asterisks behind the name of M. Nasir, to state a caveat that the person they are referring to, is a mathematics teacher from Alor Setar, Kedah, who likes singing karaoke.

According to checks by A+M on social platform X, a few netizens have been sharing pictures of the Wonda Original coffee can with the caption M. Nasir, and photos of the Wonda billboards. One post read "Bila Zus guna Nasir, Wonda guna M. Nasir sebenar" ('When ZUS uses Nasir, Wonda uses the real M. Nasir').

Over on threads, user @fly.eat.sleep_repeat's post pitting the ZUS and Wonda billboards against each other, garnered 1K likes, 73 comments and 89 reshares.

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