GP Batteries names new senior director of creativity and design management for GP global marketing

GP Batteries has appointed Maria Bourke (pictured) as senior director of creativity and design management for GP global marketing.

Bourke is a highly experienced design leader with over 25 years of experience in brand, innovation and creative strategy with extensive multi-disciplinary design experience within in-house, corporate and consultancy. According to her LinkedIn, Bourke is responsible for providing design leadership for the creativity and communication design team.

She is also responsible for the development of a creative vision, design strategies, art and communication design direction in consultation with colleagues and key stakeholders, and in line with the varied brand guidelines. She will work across different corporate and strategic brand programmes, as well as facilitating cross-functional collaboration and advocating wider and strategic use of design thinking across various global businesses.

“New year, yet familiar creative direction, back to my world where I feel ultimately content. Thrilled to share that I’m returning to a global creative role and have started a new position as senior director of creativity and design management at GP global marketing with an amazing team at my side,” Bourke said on her LinkedIn post.

Bourke has covered electronics, lifestyle entertainment, not for profit, workspace and technology sectors and worked with leading global brands across Europe, US and the Asia Pacific. Prior to her new appointment, Bourke was a senior director for market development at Gold Peak Global Marketing. Prior to that, she had helmed the role of brand communications director of Asia Pacific at Steelcase for over four years. She had also worked as creative director at Gibson Innovations and Philips Design for over three years respectively.

MARKETING-INTERACTIVE has reached out to GP Batteries for further information.

Related articles:

TBWA\ Malaysia appoints new chief creative officer
Kopi Kenangan names creative agency partner
New venture capital platform by Indonesian creative network FCN and Vynn Capital launches
Pan Pacific Hotels Group hands creative agency mandate to local SG boutique firm