



Google goes big on brand with new ‘Just Ask Google’ campaign via 72andSunny
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Google is leaning into emotional storytelling with a new brand campaign from 72andSunny Australia that puts everyday curiosity - and AI-powered search - at the centre of deeper human connection.
The ‘Just Ask Google’ campaign showcases how tools like Google Lens, Circle to Search and AI Overviews are helping Australians better understand the world - and each other.
Led by a hero film about a dad navigating his teenager’s love for K-Pop girl group LE SSERAFIM, the work leans on real-life discovery to show how Google Search enables people to connect with what matters most. Another spot features The Block alumni Maddy and Charlotte Harry, as they use Search tools while renovating their grandfather’s home - marking the first year of Google’s commercial partnership with the Nine Network series.

“With more AI-powered features, Google Search is meeting the evolving search needs of our users, empowering Australians to find the answers they need seamlessly,” Leah Ferris, head of search marketing at Google Australia, said. “This campaign highlights how Search helps everyone navigate their world, making discovery and connection more effortless and meaningful.”
The campaign spans TV, online video and sponsorships, with media led by MediaFuturesGroup (part of EssenceMediacom). It’s the latest creative milestone for 72andSunny, which has notched recent client wins with Big W, Princess Cruises, Stake and REA, alongside new leadership hires Alexandra Nel as executive strategy director and Sophie Sykes as managing director.
“Whether it’s a parent trying to learn the rules of their kid’s new favourite sport, a partner researching vegan baking, or someone diving into the world of K-pop, the campaign brings to life how Google Search can empower people to better understand those they care about the most,” Wesley Hawes, chief creative officer at 72andSunny Australia, said. “It’s not about knowing everything - it’s about wanting to know. Search almost becomes an act of love.”
Directed by Michael Gupta and produced by Photoplay, the campaign underscores Google’s broader push to reframe Search through a more human, intuitive lens. It comes as AI becomes core to product experiences - and brand marketing.
The work is now live across Australia.
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