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GOODSTUPH releases new collection to celebrate love for Pink Dot 2023

GOODSTUPH releases new collection to celebrate love for Pink Dot 2023

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Social media marketing agency GOODSTUPH has released a new merchandise collection in collaboration with Singapore’s annual LGBTQ+ rally, Pink Dot SG 2023 to solidify its commitment to equality and acceptance.

Themed “In the Name of Love, We Pray”, the exclusive collection embodies love’s power to unite, heal and inspire change, according to a statement by the brand.

Don't miss: Pink Dot SG questions traditional definitions of family in new campaign video

“This year, as we say, 'In the Name of Love, We Pray', we are not just calling for acceptance, but also for understanding and active love,” said Pat Law, the founder of GOODSTUPH.

She also added, "Our new merchandise is a testament to this belief, representing our ongoing commitment to celebrate love in all its forms, colours, and faiths.”

The exclusive collection marks the company’s seventh year as the Coral Sponsor of Pink Dot Sg with GOODSTUPH pledging all profits from the collection to the rally.

The collection includes a t-shirt with the emblematic theme of love and unity, a candle by Soul Group project that symbolises the spirit of unity and harmony with each flicker and a soap bar by Mira Singapore to represent purity, care and the soothing essence of love.

Each of the three items feature the tagline of the collection "In the Name of Love, We Pray", and will be available while stocks last on THE DAMN GOOD SHOP along with previous Pink Dot collections such as 2022’s “Love All Shades”.

“We believe that love has the power to break barriers and foster unity," Law said.

As brands celebrate pride month by releasing special collections, Swiss watchmaker Swatch has been in the news recently after it revealed that Malaysian authorities raided a number of its stores and confiscated 164 rainbow-coloured watches worth a total of US$14,000 from its Pride collection for LGBTQ connotations, according to the brand when MARKETING-INTERACTIVE reached out. 

It reported that Malaysia's Ministry of Home Affairs raided various outlets across eleven different malls and confiscated watches that came in the colours of the rainbow. Malaysia is known for criminalising same-sex relationships with punishments including caning and jail time.

According to media intelligence company CARMA, during the week of the incident, the Swatch brand saw a spike in the volume of its mentions on social media. Sentiments of the conversations were 29.1% negative, and only 3.4% positive. However, most of the negative sentiments were not directed towards the brand; instead, it seemed that netizens found the decision by the Home Ministry ‘confusing’ and a ‘waste of resources’, said a spokesperson. 

Related articles:
Malaysian authorities seize rainbow watches from Swatch over LGBTQ claims
How brands can avoid rainbow capitalising this Pride month
Burger King gets grilled for 'rainbow-washing' with Pride Whopper

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