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Global sports brands to set up experiential concept stores at Kai Tak Mall

Global sports brands to set up experiential concept stores at Kai Tak Mall

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Multiple sports brands such as New Balance, OOFOS Recovery Footwear, Solomon and Li-Ning, will set up their experiential concept stores at the upcoming Kai Tak Mall, the retail area of the Kai Tak Sports Park. 

The mall is expected to be completed in the second half of 2024 at the earliest aligning with the scheduled opening of the major facilities within the precinct in the first half of 2025.

With an overall occupancy rate reaching 70%, the retail area boasts over 200 stores joining the tenant line-up and showcases three attractions including top sports academies and an innovative “Sportainment” retail model. Apart from sports brands, the ultimate Dining Cove with over 70 restaurants is set to provide a unique "Sportainment" shopping and leisure experience in Hong Kong to local visitors and tourists.

To embrace the "Sportainment" retail model, one-third of the retail merchants in the Kai Tak Mall will be offering a unique fusion of sports and entertainment.

Kai Tak Mall will introduce multiple trendy sports brands, with New Balance set to open its latest UCC retail concept store; OOFOS Recovery Footwear debuting its first flagship store in Hong Kong; Salomon opening its first direct-sale store in Kowloon East and Li-Ning featuring basketball and badminton zones within its store.

Building upon the initial announcement of sports brands notably Adidas, Decathlon, and National Geographic opening their stores within Kai Tak Sports Park, several other popular sports brands, including Nike, Fila, Asics, Puma, New Era and Skechers, have committed to setting up their own retail spaces.

Spanning approximately 700,000 square feet, Kai Tak Mall comprises three main towers, each rising to five floors in height and connected by a 700-metre-long Sports Avenue that integrates the retail complex with the surrounding parkland.

Upon completion, the retail area will be home to world-class sports academies, including Kyung Hee Taekwondo, Hong Kong Karate Academy and Hong Kong Rope Skipping Academy, amongst others. Athletes Kelvin Man, three-time rope skipping world champion; Doon Yuen, Hong Kong’s top speed rollerblade athlete and former British national record keeper; and Jimmy Lee, 2010 Asian Games Karate Bronze Medallist will be teaching at the various sports academies, offering an international training platform for sports lovers.

The retail area also offers indoor adventure playground Epicland , Namco Sportainment Arena, Hong Kong's tallest 17.5-metre covered climbing wall, and 40 lanes of bowling alleys for public rental, providing a fun-filled experience for visitors.

In general, the major facilities within the sports park precinct are expected to be completed by the end of this year for opening in 2025, offering a brand-new experience for both residents and visitors.

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world!

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