Gawk takes control of its story, ends 8-year partnership with oOh! Media

Gawk Outdoor is ending its long-standing sales partnership with oOh! Media, bringing its agency sales function in-house from January 2026. The move marks a major shift for one of regional Australia’s fastest-growing outdoor networks, as Gawk looks to control its commercial relationships and narrative directly.

The company has built a new agency-facing team led by Tim Stevenson as group agency director, with Heidi Lawrie continuing as Victoria agency sales director and new hires across Sydney and Melbourne.

Gawk co-founder Luke Course called the split “a breakup with our first serious girlfriend,” adding that it’s time for the business “to play the field.”

The decision cements Gawk’s position as a serious independent player in regional OOH. The company commands an estimated 80% share of roadside sites in regional Victoria, operates the largest digital billboard network in South Australia and is now the second-biggest operator in regional NSW.

With offices recently opened in Erina and another Sydney base on the way, the move positions Gawk closer to key agency decision-makers and signals growing competition in the regional OOH market, which has seen strong advertiser demand as brands look to extend reach beyond metro audiences.