Foxtel Media locks in Aussie brands for FIFA Club World Cup

Foxtel Media has secured Gatorade, Smith’s chips and Hungry Jacks as new advertisers for the FIFA Club World Cup 2025, supporting live broadcasts across Kayo Sports, BINGE and Foxtel.

Following DAZN’s acquisition of the Foxtel Group earlier this year, all 63 matches of the expanded Club World Cup are now available live to Australian audiences. With four matches per day throughout the group stage and knockout action building to the July 13 final, the tournament delivers a 24/7 dedicated channel, highlight reels and mini-match content.

The revamped FIFA Club World Cup (different to the FIFA World Cup) features 32 elite club sides such as Manchester City, Boca Juniors and PSG. It follows a month-long format similar to the national team World Cup, but focuses on club-level competition.

Foxtel Media said the tournament offers advertisers high attention moments, particularly to Kayo’s audience of keen football fans – with 42% of subscribers participating in the sport.

Caitlin O’Meara, head of strategy - advertising go to market at Foxtel Media, said the seamless DAZN integration unlocks unmatched brand potential.

“Foxtel Group now has the largest sport rights lineup in the world, with a unique portfolio of purpose-built platforms including 10 million monthly reach across Kayo Sports, BINGE and Foxtel, reaching an audience of 12 million across socials,” O’Meara said.

“While Connected TV remains the preferred way for fans to watch sport, our sports offering goes beyond the big screen - available via laptop and mobile, as well as out-of-home viewing. Our social coverage also keeps fans engaged 24/7."

Emma Wood, head of media partnerships at PHD Sydney, said having a single broadcast partner was a huge plus.

“For the first time in their history, FIFA has selected a singular broadcast partner to globally distribute an event on this scale. We see this as a fantastic opportunity for brands to capitalise on high attention moments in a more streamlined way, with packages built across Foxtel Media’s entire platform,” Wood said.

“This truly aligns with our Intelligence Connected mission at PHD, helping our clients show up meaningfully during these high-impact cultural moments.”