Four Seasons Condoms unleash AI-powered chaos to tackle rising STI rates

Four Seasons Naked Condoms is using AI filmmaking, cinematic storytelling and absurd humour to tackle rising STI rates among Gen Z, as brands increasingly rethink how difficult public health conversations are communicated online.

Created by Emotive in partnership with AI production studio AiCandy Australia, the campaign turns sexually transmitted infections into large-scale cinematic monsters designed to make the risks of unsafe sex feel immediate and impossible to ignore.

Called The Rise of the STIs, the campaign responds to growing concern around rising STI infections among younger Australians and declining condom use. According to data from the Kirby Institute, Australia recorded more than 101,000 chlamydia cases in 2024, with around half occurring among people aged between 20 and 29.

Rather than relying on traditional public service messaging, the campaign leans into entertainment-first storytelling built specifically for social feeds.

The hero film begins with an everyday intimate moment between two young adults before escalating into cinematic chaos, with giant STI-inspired creatures crashing through cities and terrorising the real world.

Four Seasons director Michael Porter said traditional messaging was no longer cutting through with younger audiences.

“STI rates are rising, particularly among young Australians, and traditional messaging isn’t cutting through,” Porter said.

“We needed to create something people would actually engage with, using entertainment to make the risks feel real, not abstract.”

The campaign also highlights how AI filmmaking is beginning to reshape commercial creative production, allowing brands to execute more ambitious visual storytelling at greater speed and scale.

Emotive chief creative officer Gavin McLeod said the campaign was designed to live natively inside social platforms rather than being adapted from traditional advertising formats. 

“We didn’t want to make a film and then cut it down for social,” McLeod said.

“The whole thing was built to exist in feeds from the start.”

AiCandy co-founder and head of production Kent Boswell said AI allowed the teams to push the creative concept further than traditional production methods would typically allow.

“AI allowed us all to think big and move fast, but at its core this is an epic, human crafted idea shaped through performance, cinematic scale and obsessive attention to detail,” Boswell said.

The campaign rollout is being led through Snapchat alongside influencer seeding, PR and social extensions designed to evolve through audience interaction and comments.