Football Australia reboots ’Til it’s Done' for new Matildas campaign

Football Australia has reprised the CommBank Matildas ’Til it’s Done' platform in a new campaign developed by Ogilvy Melbourne, timed for the AFC Women’s Asian Cup 2026.

First introduced during the FIFA Women’s World Cup 2023, the line returns via a hero film set to Waltzing Matilda, reframing the iconic bush ballad through the lens of elite preparation, discipline and high-performance sport.

Rather than leaning into nostalgia alone, the work contrasts the song’s traditionally light, wandering spirit with gritty training sequences and match footage, spotlighting the intensity behind the team’s success.

The lyrics are delivered by 14-year-old Matildas fan Olivia-Rose Hodgkins, whose understated vocal performance anchors the film’s emotional tone.

Josh Murrell, group creative director at Ogilvy Melbourne, said the use of Waltzing Matilda created a deliberate tension.

“Waltzing Matilda has long been associated with a carefree spirit, and this film uses that contrast to redefine what it means to ‘waltz’ with the Matildas,” he said.

“Having the bush-ballad’s lyrics delivered by a 14-year-old with quiet emotion contrasts with the contemporary, high-intensity visuals included in the campaign.”

Football Australia CEO Martin Kugeler said the campaign was part of a broader effort to reignite national momentum ahead of another major tournament on home soil.

“The CommBank Matildas captivated the nation in 2023, bringing people together in a way few teams ever do,” he said.

“With another major home tournament on the horizon, there’s a real opportunity for the team to once again inspire and engage supporters across the country.”

The film was shot at Industree Group Stadium in Gosford during the Matildas’ November 2025 friendly series against New Zealand. The campaign is now live across TV, BVOD, social and online video.