What's your Raya personality?

IKANO Centres has released a Raya video revealing the different ways and styles people celebrate the festive season.  The video, titled "Bestnya Raya Stail Saya" ("My Raya style is the best") showcased IKANO Centres' portfolio, including MYTOWNKL, IPC, Toppen and Klippa.  The video starts by introducing four different characters - Foodie Bro, Fashion Diva, Pretty Datin and Explosive House. 

Don't miss: Prego MY taps MY singer to promote fuss-free cooking this Raya

The character Explosive House is seen shopping for home decorations while Pretty Datin is seen dancing. Behind her is an animated screen featuring style products. 

The video later reveals Fashion Diva who is seen picking a Raya outfit and makeup to post on social media. Foodie Bro is then introduced where he eats Raya food in a video-game style background. 

Backing the video is an original song. The video ends with the words "Raikan perbezaan. Eratkan ikatan. Tak kira ada pun stail Raya anda" (Celebrate differences. Tighten the bond. No matter your Raya style).

This campaign comes after LOKi Digital won the project pitch from IKANO Centres.  Moving forward in 2024, LOKi Digital's scope will be to add a range of strategic, digital and communications services to address IKANO Centre's business challenges. The agency will also follow through with holistic, festive and targeted campaigns across the retail portfolio. 

The retainer compromises a wide range of campaigns that will drive differentiation between IKANO shopping centres from the category, increase footfall and retail spend, and to engage shoppers through social and digital channels. 

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

Related articles: 
ZUS Coffee pays ode to unsung heroes in new Raya film
Singtel celebrates the kampong spirit in Hari Raya short film
These were some of the best Hari Raya 2024 campaigns of the season