Global strategic communications advisory firm, FGS Global, has named Iain Twine (pictured) as a partner in Singapore. He will be reporting to Ben Richardson, head of Asia, who is based in Hong Kong.
Twine will lead the Singapore office and will be responsible for accelerating the growth of FGS Global’s business in Southeast Asia. Additionally, Twine's other responsibilities include meeting an increasing demand from clients for cross-border capabilities and capitalising on inward investment into the region from the Middle East, China and Europe.
The firm services clients all over Southeast Asia from Singapore, but given Twine's experience in the Middle East, clients from this region will also play an important role for his work, the firm said to MARKETING-INTERACTIVE.
He has worked across SEA and APAC for the past decade and spent 14 years at Edelman prior to his role at FSG Global. Twine was the vice chairman of APACMEA, ran Edelman’s SEA and Australia businesses and set up three offices in Abu Dhabi, Dubai and Saudi Arabia.
Twine began his career in economic development and political advocacy, working in Brisbane, Canberra, London and Brussels.
Faeth Birch, CEO of UK, Middle East and Asia, said, “We are delighted to have Twine join the FGS team as we continue to grow and expand our offering in Southeast Asia. Twine brings extensive expertise advising companies, governments, individuals on cross-border issues, and he is a great addition to the team.”
Twine added that strategic communications advice is a must have in today’s volatile environment. "I have been hugely impressed by the depth and breadth of strategic advisors operating within FGS and I am pleased to join them to deliver the next phase of development for the business," he said.
Jamie Ho, who is now the editor of The Straits Times, previously helmed the position.
The appointment comes as multiple agencies make changes in their teams. Recently, Wunderman Thompson's executive director of strategic initiatives across the APAC region, Tarun Rai, will be retiring after 30 years in the ad industry, according to the agency in a statement.
Rai joined Wunderman Thompson in 1988 as an account executive and quickly rose through the ranks to become managing partner at global ad agency J. Walter Thompson (JWT) which merged with Wunderman in 2018 to form Wunderman Thompson.
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