EssenceMediacom names new managing partner

EssenceMediacom, GroupM’s newest media agency that combines Essence and MediaCom, has named Anthony Lau (pictured) as its new managing partner. Lau will report to Silas Ho, EssenceMediaCom's managing director.

In a conversation with MARKETING-INTERACTIVE, Lau said he mainly works on new business development of the agency, and oversees the firm's strategic outputs as well as strengthening its data analytics offering. 

According to his LinkedIn, Lau described himself as an integrated strategist with a hybrid of creative and media experience, specialising in client innovation, new business growth and talent development. His portfolio covers a wide range of categories from FMCG, beauty, retail to banking and luxury products. Prior to his new role, Lau joined MediaCom in 2019 as strategy director and was later promoted to head of strategy.

Before MediaCom, he was also the strategy director at OMD Hong Kong for nearly three years. He had also been the associate strategic director at Omnicom Media Group APAC.

Don't miss: EssenceMediacom names Benjamin Wei as CEO for China

Back in September 2022, Benjamin Wei was appointed as CEO for EssenceMediacom China, effective from October 2022. Wei will be reporting to both Patrick Xu, CEO of WPP and GroupM Greater China, and Rupert McPetrie, CEO of EssenceMediacom APAC.

The EssenceMediacom merger launched in January this year. Comprised of 10,000 people across 120 offices globally and led by Global CEO Nick Lawson, EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. The ambition is a technology-driven, scaled agency with a performance mindset designed to excel at what a future-facing agency should do.

The agency launched with an enviable global client roster, which includes adidas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber.

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