Emplifi encourages brands to stay authentic in social posts for higher engagement over the festivities

The importance of staying true to one's message was key for brands, said a recent report by customer engagement platform Emplifi. The dashboard captured data from Facebook, Instagram, Twitter and YouTube during Ramadan to track the social media buzz around Hari Raya.

In its findings, Emplifi found that it is important to stay true to the message and theme of the occasion particularly because Ramadan is a time of giving. It found that content that recognised this aspect, resonated with audiences at a higher level than those who did not.

Additionally, it noted an abundance of brands working with influencers and content creators during Ramadan to help promote their campaigns. Its findings suggest that when choosing an influencer, it is imperative to make sure they align with one's brand, messaging and community interests.

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Emplifi's suggestions come as the Ramadan season came to a close with the celebration of Hari Raya this past weekend, marking one filled with joy as families came together post pandemic. 

Some of the top Ramadan posts that it identified from Indonesia and Malaysia from 10 April to 14 April include that of President Jokowi Widodo who posted an image of himself with a crowd at Tugu Palsigunung Market in the Cimanggis district.

Other popular posts include that of actress Nikita Willy who shared a picture of her family alongside a caption about how they enjoy breaking fast together.

Finally, another post that gained significant traction this Ramadan was that of news agency Indozo who posted an image of a worshipper at the Baabul Munawwar Mosque located in Tembagapura, Timika, Papua. The common theme amongst these posts being authenticity and a clear focus on the message.

in additon to these posts, with the festive seasons being ripe for brands to demonstrate creativity with their Raya films, this year, A+M also saw a multitude of heart-warming films and campaigns that not only sought to move viewers but to educate as well. In fact, from musicals to charity campaigns, we rounded up the best Raya campaigns we saw for your viewing pleasure. 

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