Malaysian star Yuna the new face of Ecco's ‘Icons that Last’ campaign

Danish footwear and leather accessories maker ECCO has introduced music icon Yuna as the face of its latest “Icons That Last” campaign in Malaysia and Singapore, for its Spring/Summer 2025 collection.  

The match highlights Yuna, known for her fearlessly charting her path to the international stage, as a modern icon. Fearless, unapologetic and always in her own lane. The singer-songwriter, whose full name is Yunalis Mat Zara’ai, debuted her first self-titled EP in 2008, before making it big and breaking into the top 10 of the Billboard Best R&B Albums of 2016. Yuna also became the first singer from Asia to be nominated for a BET Award in 2017 for her duet single “Crush” with Usher. 

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The "Icons That Last" campaign features the footwear brand’s 12-hour heels collection, which includes the ECCO sculpted alba 65— a block-heeled sandal engineered with ECCO’s Fluidform™ Direct PU injection technology, designed to ensure all-day comfort and support natural movement.  

In announcing the collaboration, Yuna said on her social media “I’m excited to share that I’m starting my journey as ECCO’s "Icons That Last"— a representation of our dreams, our drive, and our unique strengths as Southeast Asian women. Really looking forward to revealing the amazing things I’ve been working on with ECCO.” 

In a separate post for International Women’s Day, Yuna reflected on her appointment as Ecco’s Asian representative for the "Icons That Last" initiative. “I felt honored. ECCO "Icons That Last" is about contemporary ambition-led women that defy stereotypes and do what we know is right.” 

 
“Working hard to be just that in my own unique way made me even more confident to believe in myself and have courage. I can’t believe I have been doing so for close to two decades,” the singer added.  

As part of the campaign, Yuna has also curated the “Yuna Edit” on ECCO’s website, which features 12 pieces of footwear. “Footwear plays a crucial role for me, especially as a performer. Imagine being on stage for hours or attending multiple events daily. Comfort is essential,” she said. “ECCO echoes my personal belief in fashion—it should be unique, interesting, and fun, but above all, quality and comfort must come first.” 

Yuna has been no stranger to brands, having previously been featured as Malaysia’s sole representative for Coach in the “Originals Go Their Own Way” campaign alongside Jennifer Lopez in 2020. Later in 2021, the artist was also featured the face of IOUpay's buy now pay later (BNPL) service.  

Most recently, Malaysian skincare brand Tatagaltier announced that Yuna became their exclusive brand ambassador since December 2024. The artist was also featured in BONIA’s “Raya in Bloom” Campaign this March. 

Just last month, Yuna held her exclusive Etherealis shows held in an intimate setting at the Petaling Jaya performing arts centre. As it had been a while since her last solo concert in Malaysia, the showcase came as great news for the songstress’ fans. The 90-minute performance ran from 15 to 16 February. 

Photo courtesy of ECCO Malaysia.

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