Droga5 ANZ wins University of Auckland creative brief

Droga5 ANZ, part of Accenture Song, has been appointed creative and strategic partner for the University of Auckland, New Zealand’s top-ranked university.

The remit spans marketing strategy, creative development and brand storytelling, both across Aotearoa and in key international markets, with the aim of positioning the university as a destination for ambitious global students. The first work is already in development.

“Our team couldn’t be more excited to go back to university. The University of Auckland is an icon in Aotearoa and a beacon for ambitious, curious thinkers. This partnership lets us help shape what that means for the next generation,” said Storm Day, NZ lead of Accenture Song and CEO, Droga5 Aotearoa.

Chief strategy officer Stevie Weber added: “Universities are where big ideas are born, so it’s a perfect fit. The University of Auckland is full of people trying to change the world. Our job is to make sure UoA is the world’s most influential university.”

From the client side, Sarah Kenny, associate director of marketing at the University of Auckland, said the decision came down to Droga5’s boldness and creative insight. “Education is the ultimate act of optimism. We wanted a partner who thinks as boldly as we do about the future, and Droga5 stood out for their insight into what makes people curious and how they want to learn.”

The partnership was unveiled with a playful twist: Droga5 ANZ staff swapping agency lanyards for University of Auckland student ID cards.