Did you make the cut for the Marketing Excellence Awards Thailand 2025?

Thailand’s most innovative and impactful marketing campaigns have made the cut as finalists for the Marketing Excellence Awards Thailand 2025. Now in its fourth year, the awards celebrate creativity, resilience, and strategic brilliance across the industry.

This year introduces two new categories – 'Excellence in Customer Data Privacy Assurance' and 'Excellence in Live-Streaming Marketing' – reflecting the growing importance of digital trust and immersive content in Thailand’s fast-evolving marketing landscape.

In total, 44 categories will see brands and agencies compete for gold, silver, and bronze, with the coveted 'Marketer of the Year' title reserved for the overall top performer.

Entries were reviewed by a panel of 17 senior client-side marketers, who evaluated submissions through a fair and rigorous process. Narute Jiensnong, chief marketing officer of Major Cineplex Group, said this year’s entries showcased agility, strategic thinking, and impactful creativity.

"In today’s fast-paced marketing landscape, what worked last year may no longer apply. Despite economic headwinds, marketers have shown how smart, strategic choices can deliver maximum impact with minimal budgets. Congratulations to all the finalists.”

Meanwhile, Wiyada Buranapakorn, senior vice president – marketing at CRC Sports (Supersports), was impressed by the creativity and strategic thoughtfulness behind the submissions.

"These initiatives push boundaries, reshape business milestones, and deliver significant impact. Being part of the judges’ panel was a great honour and experience. Congratulations to all entrants and finalists who have raised the bar of marketing excellence," said Buranapakorn. 

For Anuraag (Ragz) Agarwal, marketing head at Mondelēz International (Thailand), the awards highlighted the bravery and adaptability of brands in the market. “I was particularly impressed by the tangible shifts brands made to revolutionise their marketing strategies,” he said. “Their bravery and adaptability are a testament to the transformative power of innovative thinking in the region.”

"Many campaigns skillfully addressed contemporary social issues and consumer concerns in an accessible, non-heavy-handed way—going beyond brand storytelling to inspire positive impact,” said Yena Song, lead of subscribe marketing at LG Electronics Thailand.

“They demonstrated how marketing can drive purposeful change aligned with today’s expectations for sustainability and social contribution," Song added. 

Who stood out this year? Click here to view the full list of finalists.

The winners of the fourth annual Marketing Excellence Awards Thailand 2025 will be revealed at a live gala dinner and celebration on 17 September, held at the Siam Kempinski Hotel.

For more information on awards packages, please contact our project managers:

Abigael Ayerdi

Regional Project Manager

Tel: +65 6692 9031 Ext 814

Mobile: +63 9975 296 501

Email: abigaela@marketing-interactive.com

Cariza Ratin

Regional Project Manager

Tel: +65 6692 9031 Ext 815

Mobile: +663 9773 992 585

Email: carizar@marketing-interactive.com

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