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Dettol named official hygiene partner of 2023 Cathay/HSBC Hong Kong Sevens again

Dettol named official hygiene partner of 2023 Cathay/HSBC Hong Kong Sevens again

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Reckitt's brand Dettol and the Hong Kong Rugby Union (HKRU) have come together again to support world-class sporting events such as Cathay/HSBC Hong Kong Sevens this year. The partnership will see Dettol help Hong Kong Rugby Union implement hygiene protocols for spectators to support the first mask-off rugby international tournament in Hong Kong since the pandemic.

With no social distancing measures in effect, the tournament will see 16 men's teams and 12 women's teams from across the world battle it out over three days to a full house of up to 40,000 spectators from 31 March to 2 April.

As the official hygiene partner of the event, Dettol will provide onsite hygiene protection by placing Dettol hand sanitiser stations at 75 key locations across the Hong Kong Stadium throughout the tournament, including concourse, entrances, security check zones and executive suites. This level of protection is important to ensure the safe and confident entrance into a new phase of hygiene behaviour at mass participation events. The deployment of Dettol's sanitising stations will also help the spectators maintain good hygiene and stay healthy amid the cold and flu season.

Furthermore, Dettol will promote positive public hygiene practices and provide easy access to its widely trusted hygiene and disinfectant products throughout the tournament, keeping with Reckitt's purpose of pursuing a healthier and cleaner world built on the foundation of good hygiene.

"It is our great honour to collaborate with the Hong Kong Rugby Union again to protect all fans attending the Hong Kong Sevens tournament so that everyone can fully enjoy the three-day event. With mass events returning to the city, the level of hygiene and health will remain a priority for many as the population has become accustomed to it." said Boudewijn Feith, general manager, Hong Kong/Taiwan at Reckitt.  

Don’t miss: Interview: What the future holds for hygiene brands such as Reckitt in a post-pandemic world

"We are excited to welcome a full house of nearly 40,000 fans back at the stadium as we bring the flagship event back in full swing this year. The crowd can enjoy every game to the fullest with all social distancing measures being lifted, and our partnership with Reckitt and Dettol is instrumental to the event's success. We look forward to achieving another milestone together following our successful partnership last November," said Bryan Rennie, general manager of commercial and business development of the Hong Kong Rugby Union.

Back in November last year, Dettol has been the official hygiene partner of Hong Kong Sevens as well. People had to scan the LeaveHomeSafe vaccine pass and present a negative rapid antigen test result before entry during the tournament.

Globally, Dettol has partnered with many leading organisations and supported major events worldwide, including the Birmingham 2022 Commonwealth Games, the English Football Association (FA), Cricket Australia, Hilton Hotels, British Airways, SF Express, Deliveroo, and Uber Taxi to deliver its brand purpose of protecting what people love.

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