Dettol Malaysia has partnered with creative agency, Kingdom Digital to launch a new brand film in celebration of Malaysia’s National Day which took place last week.
Titled “A new legacy to protect”, the short film features Syed Shahril Anuar who is the station chief of the Subang Jaya Fire Station. In the film, he shares how his late father inspired him to become the person he is today and to carry on the legacy his father began.
As a Malaysian citizen, he believes that every Malaysian has a role to play in protecting the country. Every Malaysian is a hero in their own right, as long as we are willing to work together, care for one another, and strive to make the society better.
With “A new legacy to protect”, Dettol Malaysia said that it aims to celebrate firefighters and the one common legacy they share – to protect at all costs.
Tiffany Tang, the marketing director of Health and Hygiene of Dettol Malaysia said that the film is a story of commitment, and the relentless pursuit to protect. It highlights the unwavering dedication to protect our country and its people, she said.
“Dettol exists to protect lives by reducing the burden of illness because keeping people healthy and safe is at the forefront of our minds. It is our mission to inculcate good hygiene habits to break the chain of infection through trusted science and innovative developments. Protection is more than action. Rather, a legacy we all share for generations,” she added.
Edmund Lou, head of strategy at Kingdom Digital said that frontliners have been and will be at the forefront of protection. Then there are the firefighters, who are the least celebrated frontliners. “To meet a firefighter with a strong heritage and meaningful legacy was truly an unexpected blessing,” Lou shared.
“Thank you for choosing bomba (firefighters)”, was the first thing Syed said when we first met. To tell his legacy story was truly inspirational because it wasn’t just a personal story. Rather it’s a message for all Malaysians to cherish,” Lou added.
Dettol Malaysia has been on a roll with brand films this year. Earlier this year in May, it launched a campaign in light of Parents’ Day, where it featured a film titled “A parent’s promise: Keeping our children protected and loved”.
The three-minute film highlighted the journey of new parents as they navigate the challenges and excitement of parenthood. The film features two sets of new and young parents.
Through fun and relatable questions about their roles at home, such as who’s the stricter parent and who's the chief hygiene officer, the film showcases the challenges that these new parents face in raising a child while also highlighting the joy and rewards of parenthood.
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