Darlie Malaysia has launched its fourth and final instalment, looking to inspire Malayaisn’s through art and culture. The brand has now launched a campaign Semangat Cuti-Cuti (vacations) along with its creative agency FCB Shout.
The campaign features local celebrity Alif Satar as he explores all of his favourite travel spots in Malaysia. As part of the campaign, Darlie has collaborated with Klook to give away travel vouchers and discounts on hotels until December.
Beyond just spotlighting the hidden gems of the country, Alif also enlists the help of his friends – influencers Lee Xuan, Harith Zazman and Siti Hawa – to rally Malaysians to visit as many travel attractions around the country as possible, which have suffered from the absence of visitors throughout the pandemic, from being gone for good.
Ong Shi Ping, the co-owner and chief creative officer of FCB SHOUT, said Semangat Cuti-Cuti is a fitting end for this year’s chapter of #SemangatTogether.
“As our lives gradually return to normalcy and we begin looking forward to the holiday seasons with our loved ones, let’s do what we can for the many fantastic destinations that we have right here in our own backyard,“ said Ong.
Ian Chew, the general manager of Darlie Malaysia, said many Malaysians are unaware that Malaysia is home to many amazing attractions. “This campaign really opened our eyes to the beauty of these remarkable places and more importantly, how badly they have been affected by the pandemic,” said Chew. “If we don’t come together as Malaysians to help protect these places from being lost, who will? I’m very happy that Darlie Malaysia is taking the initiative to help these attractions not only stay open, but also thrive,” he said.