Darkhorse lands Veuve Clicquot experiential account

Brand experience agency Darkhorse has been appointed to lead Veuve Clicquot’s Clicquot Sun Lodge experience as it expands its team across APAC.

The win adds Veuve Clicquot to a client roster that includes Jaguar Land Rover and Sephora and follows a pitch for the luxury brand experience.

Veuve Clicquot Australia brand manager Anna Hensen said the agency had demonstrated a strong understanding of the brand and luxury category.

“Their creativity, attention to detail and deep appreciation of the Veuve Clicquot brand consistently result in elevated experiences and execution,” Hensen said.

Darkhorse has also made three senior appointments across the region.

Sydney-based Maxine Reed (pictured) joins as experiential director after four years at Havas Red, where she led brand experience work across clients including Lexus, Toyota, L'Oréal, Netflix, Tourism Tasmania and Apple TV+. She previously spent five years at Amazon.

Olivia Muir joins in Auckland as experiential director following three years at Mango Communications, now FleishmanHillard, while Elizabeth O’Leary has joined the Singapore team as creative director from Avantgarde MENA.

Darkhorse founder and CEO Mike Hewitt said the appointments came amid continued growth across the region.

“Our new partnership with Veuve Clicquot, and the appointments of Maxine, Olivia and Elizabeth are all moments to celebrate. We’ve seen fantastic growth throughout the region and our team is set to continue the great work we’ve built a reputation on delivering,” Hewitt said.