Costa Coffee signs Ogilvy Malaysia for brand and social media strategy

Costa Coffee has appointed Ogilvy Malaysia for brand and social media management, as well as campaign management.

As part of the appointment, Ogilvy will drive strategy, insights, creative ideation, in-store assets, video assets and social content. “With so many coffee brands and retail outlets nationwide, Ogilvy intends to build more meaningful connections with Malaysian coffee drinkers,” the agency said.

Costa Coffee is building its brand equity in Malaysia along with expanding its footprint in the country. It has opened over 700 Costa smart cafés, which are self-serve machines, nationwide, along with 14 Costa Coffee stores in Klang Valley, KLIA and Langkawi airports with ambition to double its growth in 2023 across Malaysia.

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Lim Ju Lee, head of marketing at Costa Coffee Malaysia said that the brand has been actively engaging Malaysian coffee drinkers and building brand love and affinity for the past two years. “In tandem with our growth ambition, we believe that the time is right to engage Ogilvy Malaysia, to work in partnership with us to drive the Costa Coffee brand in Malaysia to the next level,” he added.

Kunal Jeswani, group CEO of Ogilvy Singapore & Malaysia said that this is a fantastic new business win for Ogilvy Malaysia. "Costa Coffee is a great, experiential brand and we are more than ready to be the creative partner that drives their growth ambitions in Malaysia. May this be the start of long, wonderful partnership," he added.

Earlier this month, Ogilvy Malaysia underwent a restructure under a unified leadership in order to be more cost efficient. The new structure was aligned with a global direction to provide integrated solutions in the five core businesses of growth and innovation; advertising, brand and content; PR and influence; experience; and health.

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