Comma Entertainment rebrands as Comma Communications

Seoul-based outbound marketing agency Comma Entertainment has officially changed its corporate name to Comma Communications ((주)콤마 커뮤니케이션즈) as part of a broader brand refresh.

According to Korea's National Tax Service, the name was formally registered on 8 September 2026 under the agency's original incorporation number from January 2018.

The rebrand caps a decade of rapid, bootstrap expansion. Founded in November 2015 by CEO Lee Seung-taek with just two employees, the independent agency has grown into a 40-person operation. Today, its in-house planning, content, design, and video production teams operate out of Comma's headquarters on Dosan-daero in Gangnam-gu, Seoul.

Financial performance has mirrored this physical expansion. Comma reports its annual revenue jumped from approximately KRW 700 million in 2018 to KRW 11.1 billion (US$8 million) in 2024, driven by over 350 projects for nearly 80 clients across 55 countries.

Clients that have worked with the agency include HiteJinro, CJ ENM, Samsung, Lotte Chilsung, Hyundai Glovis, Jeju Air, the Korea Agro-Fisheries & Food Trade Corporation (aT), Daesang, Nongshim, SPC Samlip and LS Electric, along with South Korean government bodies such as the Ministry of Culture, Sports and Tourism and the Korea Foundation for International Cultural Exchange (KOFICE), the company said. 

According to Comma, the name change was designed to move the company's public identity beyond the “entertainment” label attached to its original name, which it said no longer reflected the breadth of its work across brand campaigns, digital and influencer marketing, content production, BTL/OOH and public-sector communications projects for overseas markets.

The company said its business model combines outbound marketing support for Korean brands expanding abroad with inbound marketing for overseas brands entering the Korean market. 

“This name change is not simply about changing the company’s name — it is a process of redefining the scope of the business we have built and the direction we intend to grow in,” said Lee Seung-taek, CEO of Comma Communications, in a statement. “Building on the insight and execution capability we have accumulated, we will grow into a global communications partner connecting companies, brands, cities and cultures with markets around the world.” 

“We will keep upgrading our strategy, creative and execution capabilities so that our clients’ messages land effectively in overseas markets and translate into real business results,” Lee added. 

Among its more visible campaigns, Comma has managed global social media accounts for HiteJinro's Jinro soju brand across 19 markets between 2022 and 2024, taking the brand's YouTube subscriber base to 280,000 and its combined follower count to about 1.63 million by mid-2024, according to figures the company shared.

It has also run social media for CJ ENM's KCON K-pop festival across six markets since 2023, and in 2025 organized a Korea-ASEAN cultural exchange concert in Ho Chi Minh City and a companion forum in Singapore on behalf of KOFICE, under a project backed by Korea's Ministry of Culture, Sports and Tourism. 

Comma Communications said existing client contracts and ongoing projects are unaffected by the name change, and that it plans to use the new identity to accelerate its expansion of domestic and international business and partnerships.

MARKETING-INTERACTIVE has reached out to Comma for more information. 

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