CoinEx unveils brand video ahead of Bitcoin halving in 2024

Cryptocurrency exchange platform CoinEx has released its first brand video ahead of the Bitcoin halving in 2024, emphasising its commitment towards the "Less is more" philosophy, meaning fewer entry barriers, more participation for all levels of users.

Bitcoin halving is when the reward for Bitcoin mining is cut in half. Halving takes place every four years. The inclusion of the halving policy within Bitcoin's mining algorithm was intended to combat inflation by ensuring scarcity. Theoretically, the decrease in the rate at which new Bitcoins are issued implies that the price will rise if demand remains constant.

Titled "Coin in CoinEx", the two-minute promo video depicts the transformative journey of a coin as it starts as an ordinary coin experiencing the ups and downs of real life. Within the video, the coin enters the Web3 universe of CoinEx and is upgraded into a Bitcoin, embarking on a series of adventures in this new dimension tailored for coins. Ultimately, the transformed Bitcoin returns to help all cryptocurrency enthusiasts achieve their dreams and financial freedom.

Rather than a self-congratulatory marketing stunt, the video showcases CoinEx's tribute to a significant milestone that will shape the future crypto landscape. The exchange hopes to play a pivotal role in driving mainstream crypto adoption by making crypto trading simple and accessible to all – fewer entry barriers, more participation for all levels of users.

Scenes throughout the video highlight CoinEx's commitment to the "Less is more" philosophy in product refinement, listings, service and security infrastructure. For product development, CoinEx strives for continuous optimisation. For new asset listings, the exchange adheres to principles of quality, speed and comprehensiveness when conducting rigorous research, analysis and evaluation, to offer high-quality projects for users to invest in. 

Hence, the creative integration of the halving concept throughout the video underscores how CoinEx's "Less is more" approach, emphasising convenience, security and accessibility, echoes the halving's role in bolstering Bitcoin's development. Just as halvings aim to strengthen Bitcoin for the future, CoinEx's brand values of simplifying crypto trading also further the long-term growth and mainstream adoption of cryptocurrencies.

According to the release, CoinEx rolled out an outdoor teaser video advertisement as a precursor to the release of its official promotional video.

MARKETING-INTERACTIVE has reached out to CoinEx for more information. 

Back in November last year, CoinEx launched a creator programme that aimed to empower creators in the Web3 and blockchain arena. It provides a variety of support such as exclusive funds and publicity to help creators quickly grow into CoinEx global promotion partners.

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