Coca-Cola kicks off three-year Manchester United tie-up

Manchester United has signed a three-year deal with The Coca-Cola Company, naming the beverage giant as the club’s official carbonated soft drinks partner in the United Kingdom and Europe.

The agreement grants Coca-Cola headline presence across matchdays and fan experiences, along with pouring rights for Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper and Dr Pepper Zero at Old Trafford.

As part of the partnership, Coca-Cola will feature at a new pop-up pub opening in the W1 car park this Sunday, coinciding with United’s season-opening home game against Arsenal.

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Both parties will also collaborate on activations, digital content and community initiatives aimed at creating “memorable experiences” for fans across the UK and Europe.

The deal builds on Coca-Cola’s existing league-wide partnership with the Premier League.

"Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together," said Marc Armstrong, chief business officer at Manchester United.

He added, "We are forming a partnership that will go beyond matchday refreshments at Old Trafford - creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways."

In tandem, Elodie Peribere, senior marketing director at Coca-Cola said, "Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brands, Coca-Cola."

Manchester United’s tie-up with Coca-Cola follows the club's multi-year partnership with Malaysia Airlines, revealed in March 2024. As part of the deal, the club unveiled a co-branded aircraft livery in April on the airline’s flagship A330-300. The bespoke design blends the Malaysian flag with United’s signature red, symbolising harmony, strength and unity between aviation and sport.

The partnership aims to leverage co-branded marketing initiatives to boost brand recognition globally while delivering experiences tied to both brands.

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