Coca-Cola adds a fizzy kick to limited-edition Converse collab

Converse and Coca-Cola have joined forces for a limited-edition sneaker and apparel collection, bringing together two of the world’s most recognisable cultural icons. The collaboration celebrates creativity, individuality and joyful connection, offering fans a way to express themselves while paying tribute to the legacies of both brands.

Rooted in over a century of cultural influence, Coca-Cola and Converse have inspired generations in their own ways. Coca-Cola stands for happiness, optimism, and shared moments, while Converse champions individuality and self-expression through style. By merging these legacies, the brands aim to provide fans, particularly in ASEAN and the South Pacific where sneaker culture thrives among Gen Z and Millennials, with something wearable, customisable and personal. When MARKETING-INTERACTIVE reached out, Coca-Cola said, “Everyone’s a Chuck and every story is worth sharing, whether told through a favourite pair of sneakers or a shared bottle of ice-cold Coke.”

“We’re thrilled to be partnering with Converse to bring this collaboration to life, creating something that reflects the timeless qualities of both brands. Coca-Cola has always been about bringing people together, sharing moments of joy, and celebrating creativity and this collection brings all of that to life in a fresh, wearable way. We can’t wait to see fans across the region making these pieces their own and sharing their stories, just like we’ve always celebrated through our brand," said Tin Le Trung, Coca-Cola trademark lead for ASEAN and South Pacific. 

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The partnership emerged naturally from shared values. Both brands balance timeless appeal with contemporary relevance and Converse, with its generational significance and strong influence on youth culture in the region, proved to be the perfect partner to translate Coca-Cola’s spirit into fashion. Coca-Cola added that the global partnership allows the brand to translate the Coca-Cola feeling beyond its glass bottles into a wearable form that speaks directly to youth culture.

The collection draws inspiration from Coca-Cola’s signature design elements, including the iconic ribbon, red-and-white colour palette, green glass bottle highlights, and classic graphics. At the centre is a limited-edition Chuck 70 in Coca-Cola red, crafted with premium materials and refined design details that reflect the brand’s distinctive identity.

Alongside the Chuck 70, the collection features a wider range of Chuck Taylor All Star styles in four colourways inspired by Coca-Cola flavours: Classic (Original Taste), bright white, silver (Coca-Cola Light) and black (Coca-Cola Zero Sugar). These designs are made for everyday wear, giving fans the opportunity to select a style that best reflects their personality. Customisation is a key feature, with laces, sockliners, left license plates, and ankle patches allowing each pair to be uniquely personalised.

Apparel offerings include a graphic fleece hoodie, jersey tee, tote bag and cozy pom-pom beanie, all incorporating elements of both brands’ heritage. The collection merges utility, style and storytelling in wearable form, giving fans multiple ways to celebrate the partnership.

The global campaign, titled “Everyone’s a Chuck,” features a film directed by Bradley K. Calder, starring rapper Vince Staples as Chuck, the personification of the Chuck Taylor. Stills by Sam Balaban highlight individuality and self-expression, reinforcing the idea that everyone has a story worth sharing.

In Singapore, the campaign is being brought to life through Instagram collaborations between Coca-Cola SG and Converse SG, while additional market-specific activations, including influencer-led styling content, are planned across ASEAN and the South Pacific.

The creative direction was a joint effort, led by Converse’s global design team in close collaboration with Coca-Cola’s brand and licensing teams. Together, they ensured the visual language of both icons was authentically represented, blending Converse’s timeless silhouettes with Coca-Cola’s iconic palette, ribbon and heritage details to create a collection that feels both classic and fresh.

While the collaboration is global, the collection will be available in key markets including the US, Australia, Chile, Mexico, Spain, and South Africa. In ASEAN and the South Pacific, it will be sold in Singapore, the Philippines, Indonesia, Australia, New Zealand and Vietnam, with each market bringing its own cultural energy to the launch. Despite regional differences, the core spirit of the collection, celebrating connection, creativity and self-expression, remains consistent.

This collaboration follows a similar strategy Coca-Cola pursued last year with snack brand OREO, where the two brands teamed up to launch limited-edition products and a unique digital experience for fans. The OREO Coca-Cola sandwich cookie and Coca-Cola OREO zero sugar drink combined playful design with interactive elements, including a Spotify-powered “Bestie mode” platform that allowed fans to sync music tastes with friends, blending physical products with a digital experience.

Similar to the OREO partnership, the Converse x Coca-Cola collection continues Coca-Cola’s focus on creativity, connection, and cultural relevance. By bringing its brand to fashion through a globally recognised partner, Coca-Cola is once again offering fans a tangible and personalised way to engage with the brand, building on the success of past collaborations that merge iconic products with immersive, shareable experiences.

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