PRMMS Hero 2024
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Coca-Cola and Win Metawin explore bonds created over shared meals in new brand film

Coca-Cola and Win Metawin explore bonds created over shared meals in new brand film

share on

Coca-Cola and its newly announced ASEAN brand ambassador, Win Metawin, unveiled a new brand film as a part the "Recipe for Magic" collaboration. Exploring the enchanting bonds created when loved ones gather for a meal, complemented by the refreshing taste of Coca-Cola, the film launched across Southeast Asia – from Singapore to Malaysia, Vietnam, Cambodia, Myanmar, Indonesia, Thailand, and the Philippines – which is part of the Coca-Cola "Recipe for Magic" journey is about more than just marketing.

Don't miss: Coca-Cola, Pepsi and Redbull top as world’s most valuable non-alcoholic drinks in new study

This feel-good film casts the spotlight on the importance of family mealtimes in creating and sharing those "pause-refresh-and-cherish" moments as well as the unifying power of shared meals and the authentic connections forged at the dining table. The film aims to capture Win's journey in preparing his very own home-cooked pizza. The story culminates in a beautiful family gathering, over slices of pizza and glasses of Coca-Cola, where laughter and love are the main courses.

Baron Magtanong, regional marketing manager for Coca-Cola Trademark, said that the campaign aims to bottle up those precious moments of connection. "With Metawin's inherent warmth and energy, we're hopeful that the experience inspires others to explore their very own ‘recipe for magic’, turning mealtimes into priceless memories," he added. 

When it came to deciding what to cook, Metawin shared that he was excited to take on board his fans’ suggestions.

Metawin nostalgically reminisced his strong bond with Coca-Cola and pizza, stating, “I have many fond memories that involve me and my siblings, hungrily waiting for a pizza delivery while sharing a Coke."

"So, fast forward to the 'Recipe for Magic' campaign, I jumped at the opportunity to recreate those personal moments of happiness. Given how Coca-Cola has been part of many of our family occasions throughout my life, this campaign was truly close to my heart," he explained.

Metawin also had the chance to work with his siblings on the campaign. “This was a priceless experience to have all my siblings on set, and in fact, created another unforgettable and treasured family moment etched in my memory, courtesy of Coca-Cola.”

On the leadership front, The Coca-Cola Company recently appointed Nadine Ng as its head of B2B trade marketing at Coca-Cola Beverages’ Singapore, Malaysia and Brunei offices. Prior to her new role, Ng was the regional digital commercial senior manager at The Coca-Cola Company. She held that role for just under two years from 2022 to 2023.

Join #PRAsia on 2 November in Singapore and 8 November in Malaysia, connecting 100+ PR and communication leaders worldwide to share ideas, forge partnerships, and unlock endless possibilities.

Related articles:
Coca-Cola, Pepsi and Redbull top as world’s most valuable non-alcoholic drinks in new study
The Coca-Cola Company promotes Sam Way to VP of digital acceleration
The Coca-Cola Company's beverage wing picks B2B trade marketing head

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window