CLP Power brings 'save energy' concept to life with new campaign

CLP Power Hong Kong has collaborated with Uth Creative to unveil an integrated campaign, ‘All for you. All in for green.” to promote sustainable practices and encourage a low-carbon lifestyle. 

Through engaging storytelling and vibrant visuals, the campaign showcases CLP's dedication to building a smarter and greener future for Hong Kong.  

By bringing the "Save Energy & Earn More" concept to life, The campaign aims to empower individuals, families and communities to make sustainable choices while enjoying tangible benefits.   

This comes as CLP provides a range of online and offline services tailored to different products, including Power Connect, smart meter and a host of eServices. These services are designed to promote carbon reduction, ease of living, and cost savings.  

Additionally, CLP offers convenient digital solutions for accessing bill information, getting customised energy-saving tips, paying bills and monitoring timely energy consumption with a smart meter. 

Simon Lam, director of marketing and communications of the CLP Power, said: “Through the campaign, we aim to inspire and educate customers about the importance of adopting a greener lifestyle. Just start with small changes like switching to eBill, monitoring energy consumption via CLP app, can help create a positive impact to the environment.” 

“With our comprehensive range of services and convenient digital solutions, all walks of life can easily take part in creating a greener and more sustainable future for Hong Kong and beyond,” Lam added. 

Desmond So, CEO of Uth Creative Group, said: " We're stoked to be spreading the word about decarbonisation and energy conservation in a fun and engaging way! Our goal is to make these important messages resonate with people in a lighthearted manner, so they feel more connected and involved."

MARKETING-INTERACTIVE has reached out to CLP Power for more information. 

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