Chili's arrives in Indonesia, bringing Texan flavour to Jakarta's casual dining scene

Jakarta’s food and beverage sector welcomes a major international player this year as Chili’s, the renowned casual dining chain from Dallas, officially opens its first Indonesian outlet at Tribeca Central Park Mall, West Jakarta.

Founded in 1975 and now boasting more than 1,600 outlets in 30 countries, Chili’s is known globally for its hearty Tex-Mex menu and laid-back dining experience. Its entry into Indonesia represents a broader Asia-Pacific expansion strategy, according to the brand’s regional leadership. 

“Chili’s Indonesia brings a fresh feel, while staying true to its roots - authentic flavours, generous portions, and good value across the board. We’re proud to bring that experience to Indonesia,” said Tony de Graaf, director of operations and business development APAC, as quoted by Antara.

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The debut outlet is operated under Rajafa Boga Group, a local F&B company with 15 years of operational experience. Jakarta, and specifically the Tribeca area of Central Park Mall, was chosen strategically for its high foot traffic and suitable space for a flagship store.

“Jakarta is the country’s largest metropolitan city, and Tribeca is a newer, high-traffic zone within Central Park - ideal for our first store,” said Aninda Bestari, Chili’s Indonesia partner from Rajafa Boga Group.

Chili’s Indonesia is positioned as a family-friendly casual dining experience that leans into its “Chill & Dine” identity, making it a suitable destination for group outings, family meals, and community gatherings. 

“We offer this as a family-friendly restaurant, designed for people who want to spend quality time with loved ones, friends, or their community,” said Katy Wilkinson, global director of business services at Chili’s.

With a “no pork, no lard, and no alcohol” approach, the brand aims to serve a broad local audience while staying culturally relevant. This is reflected in the Indonesian menu, which features signature dishes such as Big Mouth Burgers (including the Oldtimer and Beef Bacon Burger), Sizzling Fajitas, Hand-Battered Chicken Crispers, and the popular Molten Chocolate Cake - adapted to local dietary preferences without losing the essence of the brand. 

“We’re introducing Chili’s Indonesia with a fresh approach that’s more aligned with local consumer tastes,” added Puti Lenggogeni, another partner representing Rajafa Boga Group.

Beyond food, the brand’s arrival is also being framed as a contribution to local economic activity. The launch supports job creation and underscores the group’s positive outlook on Indonesia’s business climate. “As entrepreneurs, we must remain optimistic about the economy. We also want to do our part by creating new job opportunities and contributing to Indonesia’s economic recovery,” said Bestari.

Rajafa Boga Group is a diversified holding company with business interests spanning across Indonesia and the wider region. Its portfolio includes sectors such as office real estate, property development, F&B, healthcare, and consultancy services.

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